Pinterest recently introduced ‘Place Pins,’ a mapping feature that helps people to collect dream destinations and plan trips.
Pinterest is known for its incredible ability to drive online sales, but now it is branching into new territory. Pinterest CEO Ben Silbermann remarks that "Of the 1.5 million pins that are posted to Pinterest daily, roughly 750 million of them are related to things like vacations, local guides or businesses to check out."
These Place Pins are integrated with Foursquare and partner sites like TripAdvisor, Jetsetter and Atlas Obscura. Since a lot of Pinterest users access the pinboard site through mobile devices, this makes it easier to add location data when pinning. This also opens up huge possibilities for the ways travel sites can curate content on Pinterest.
Stats for Social Pinboard Maps
Trending: Older & Average
Research: 1,110 clicks in 126 w
Interest: 0.5 minutes
Concept: Place Pins
Related: 66 examples / 51 photos
Segment: Females, 18-55
Comparison Set: 24 similar articles, including: lofty social media hqs, pinboard web shops, and fashion-promoting hairstyle pinboards.
Social Pinboard Maps
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