Aided Affection

Targeting LGBT couples, romance apps expand to include niche market segments

Implications - Creating an inclusive experience, apps that expand on the traditional view of relationships are helping to connect those of all sexual orientations for an accurate inclusion of modern romances. Recognizing the stunted nature of only marketing to one sex and/or sexuality, brands are creating followings rooted in trust and acceptance rather than more fleeting notions for a more intimate brand-consumer experience.
SCORE: 3.8
Mild Top 4 Examples: 6,232 Total Clicks Nov 13 - Jan 14
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Consumer Insight Topics: TechMobile
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