Yoru Suru is an Innovative, Albeit Strange Health-Related App

By: Omar Yusuf - Published: Oct 7, 2011 • References: japantrends
The phrase "there's an app for that" has almost become universally applicable; in fact, the existence of Yoru Suru (Do it at Night), a health-conscious virtual dating app, proves that maxim true.

Part personal health assistance and part virtual dating game, Yoru Suru is meant to help you maintain a regular regime when taking your anti-constipation pills. Yep, you read that correctly. In the app's virtual world, three 'Ikemen' (Hot Guys) approach and remind you to take a dose of specially branded Surulacs-S by SSP Pharma. The flirty avatars will then record when you've managed to relieve yourself and follow your medical progress. The hope is that playful, cute cartoons will help you feel less anxious about dealing with the sometimes embarrassing issue, eliminating any potential shame with humor. It's a decidedly Japanese approach to the idea of healthcare, but the approach has grown in popularity throughout East Asia. Stats for Healthy Dating Apps Trending: Older & Mild
Research: 2,153 clicks in 241 w
Interest: 1.1 minutes
Concept: Yoru Suru
Related: 64 examples / 49 photos
Segment: Neutral, 18-35
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