Occult Obsession

Rising witchcraft fascination shows acceptance for counterculture by consumers

Implications - As hipster culture continues to be augmented by consumers looking to stand out, brands are taking notice by highlighting an ethereal, outcast aesthetic as a new way to express individualism. The correlation between a culture shrouded in darkness and counterculture fashion speaks to consumer desire to straddle the line between acceptance and hip, outcast rebel.
SCORE: 6.3
V. Hot Top 6 Examples: 217,199 Total Clicks Feb 13 - Jan 14
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Consumer Insight Topics: FashionMarketingCosmeticsPrint
Neo-Pagan Fashion Editorials - This Eclectic Photo Shoot Creates Hidden References to the Occult
SCORE: 6.7
Viral 45,280 Clicks Pub: Sep 4, 13
Neo-Pagan Fashion Editorials
This Eclectic Photo Shoot Creates Hidden References to the Occult
Dutch photographer Robbert Jacobs’s editorial ‘Sacred Wisdom’ for Eclectic magazine in its Fall 2013 issue is a stunning shoot rich in hidden references following the trend of Neo-... [More]
Bohemian Nymph Editorials - This Photo Series from Absynth Photography is Edgy and Ethereal
SCORE: 6.9
Viral 92,360 Clicks Pub: Mar 24, 13
Bohemian Nymph Editorials
This Photo Series from Absynth Photography is Edgy and Ethereal
This luxuriously bohemian editorial from Absynth Photography is filled with rich colors and symbolism. In the images, the raven-haired beauty is seen draping herself over forest floors, making her... [More]
Modern Witch Portraits - Women of Power by Katarzyna Majak is Full of Magic and Mystery
SCORE: 6.5
Viral 24,591 Clicks Pub: Jan 8, 14
Modern Witch Portraits
Women of Power by Katarzyna Majak is Full of Magic and Mystery
When people think of witches, they probably imagine pointy hats, black dresses, green skin and large warts, but the Women of Power photo series dispels such stereotypes, at least for modern witches.... [More]
Teenage Wiccan Editorials - The Little Witch of Greenwich Exclusive for The Ones 2 Watch is Ethereal
SCORE: 6.1
V. Hot 23,593 Clicks Pub: Feb 12, 13
Teenage Wiccan Editorials
The Little Witch of Greenwich Exclusive for The Ones 2 Watch is Ethereal
‘The Little Witch of Greenwich’ is the latest online exclusive for style publication The Ones 2 Watch. Red-haired beauty Dasha stars in the dark editorial spread that takes inspiration... [More]
Witchy Collegiate Catalogs - The Mishka NYC Holiday 2013 Lookbook is Too Cool for School
SCORE: 5.8
V. Hot 19,925 Clicks Pub: Nov 20, 13
Witchy Collegiate Catalogs
The Mishka NYC Holiday 2013 Lookbook is Too Cool for School
Lensed by photographer Tara Chacon, the Mishka NYC Holiday 2013 lookbook features models Kai Brown and Alexis Evans. The dynamic duo are captured on campus while sporting the Brooklyn-based... [More]
Occult-Inspired Cosmetic Ads - The Sacred Hour Collection by Illamasqua Launches in Fall
SCORE: 5.5
Hot 11,450 Clicks Pub: Sep 5, 13
Occult-Inspired Cosmetic Ads
The Sacred Hour Collection by Illamasqua Launches in Fall 2013
Profiling three generations of witches, the Sacred Hour Collection by Illamasqua is set to launch in Fall 2013. The collection’s striking and occult-inspired catalog explores a surreal image... [More]
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