Consumers crave a natural connection but aren't willing to give up modern conveniences
Implications - Longing to take part in nostalgic activities, consumers are opting for modernly updated conveniences that are a luxurious take on traditional wares. Catering to the upper echelon's disconnection from common society, the solutions are created on the idea of rusticity, but deviate to satisfy a demographic that's becoming easier to satisfy with the concept of domesticity.
Trend Themes
1. Modern Nostalgia - Consumers are opting for modernly updated conveniences that are a luxurious take on traditional wares.
2. Electricity-free Living - The popularity of outdoor activities and sustainability pushes people towards appliances that do not require electricity.
3. Glamping - The combination of glamour and camping, glamping allows consumers to enjoy the great outdoors in a luxurious manner.
Industry Implications
1. Outdoor Equipment and Appliances - Companies can cater to the needs of people who enjoy outdoor activities with electricity-free, portable and luxury appliances.
2. Hospitality Industry - Glamping sites can provide a luxurious camping experience, attracting consumers who enjoy the outdoors but want to maintain certain comforts.
3. Automotive Industry - Creating luxurious camping vans and comfortable, multi-person tents provides new opportunities for vehicle and camping gear manufacturers.
