Anti-Social Media

Users rebel against social media to show disdain for its ubiquitous nature

Implications - While the number of users on social networks continues to rise, those who negate the usage of the tools are making opinions heard by spoofing and shaming the interactions that have become commonplace in society. The surge of anti-social media followers highlights the spastic nature of millennial demographics and an insatiable tendency to gravitate towards counterculture ideas.
SCORE: 5
Warm Top 4 Examples: 12,046 Total Clicks Oct 13 - Mar 14
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: Pop CultureHumorSocial Media
Online Friendship-Testing Stunts - Greg Benson Goes Out to Visit His Real Life Facebook Friends
SCORE: 5.9
Warm 1,634 Clicks Pub: Jan 14, 14
Online Friendship-Testing Stunts
Greg Benson Goes Out to Visit His Real Life Facebook Friends
Greg Benson of MediocreFilms on YouTube set up an interesting pilot for a reality/prank TV series that involved visiting real life Facebook friends. Like many people, Benson noticed that he’... [More]
Ironic Social Media Shirts - People Who Hate People Who Over Tag Should Wear the Hashtag T-Shirt
SCORE: 4
Warm 6,677 Clicks Pub: Oct 19, 13
Ironic Social Media Shirts
People Who Hate People Who Over Tag Should Wear the Hashtag T-Shirt
The hashtag t-shirt pokes fun at people who are obsessed with hashtagging every word in a Facebook status, Instagram picture or Twitter post. The tee says “#nobody #cares #about #your #... [More]
Anti-Social Media Book Ads - Norlis' Book Ad Campaign Cleverly Arranges Book Titles
SCORE: 5.5
Warm 2,975 Clicks Pub: Mar 4, 14
Anti-Social Media Book Ads
Norlis' Book Ad Campaign Cleverly Arranges Book Titles
This clever book ad campaign from the Norlis bookstore manages to slam social media and at the same time, promote reading through carefully-chosen and placed book titles. The newly made titles... [More]
Anti-Tweeting Spoof Songs - Chescaleigh's Song About Twitter is Set to No Doubt's 'Don't Speak'
SCORE: 4.5
Mild 760 Clicks Pub: Nov 6, 13
Anti-Tweeting Spoof Songs
Chescaleigh's Song About Twitter is Set to No Doubt's 'Don't Speak'
‘Don’t Tweet’ is a song about Twitter by YouTube user ‘Chescaleigh,’ set to the tune of No Doubt’s ‘Don’t Speak.’ The hilarious Twitter parody... [More]