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The 'Dumb Ways to Die' App is a Playable Version of the Viral Video

By: Laura McQuarrie - Published: • References: designtaxi
The 'Dumb Ways to Die' app matches the catchy viral video with the same premise -- but this time, you have the chance to save the danger-seeking characters in the video from death or serious injury.

Players can intervene to prevent unfavorable outcomes like getting too close to flesh-eating piranhas, not opening doors for psychos and moving passengers a safe distance away from subway tracks. Each new high score adds familiar characters from the game to a transit station -- but you'll be so addicted to this fast-paced, fun and frantic game, you'll collect them in no time at all.

The game is an extension of McCann Australia's campaign for Melbourne's Metro Trains -- another fun, humorous and engaging way to get the word out about safety and public transit.