Hands down, vodka is one of the easiest drinks to mix-and-match with, which probably explains why it is one of the world's most popular liquors.
From eye-drop alcoholics to liquid resurrections to premium pink spirits, these vodka innovations will have you feeling a little tipsy just from the get-go.
Implications - Gone are the days when settling down with an alcoholic beverage was a monotonous or simple affair. As this collection of vodka innovations proves, businesses and designers around the world are finding new and exciting ways to tempt their customers into choosing their brand over their competitors. Without a doubt, how vodka is presented has quickly become just as important as the vodka itself.
SCORE
5.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 68%
Activity 73%
Freshness 8%
