Why is it that all bottles have a neck? The Non Object design group decided to break the rule and design a vodka bottle with out a neck. The result is the Vertikal Vodka in a neckless bottle - with an afterlife as an elegant vase.
The designers had this to say about their creation: "We felt that the premium and ultra premium vodka beverage category deserved a more progressive design -- one that would evoke emotion and push the limits further."
Implications - Bottle design and packaging are especially influential on sales in the alcoholic beverage market. Premium liquor producers are increasingly using innovative packaging designs to help justify their price to credit-crunched consumers.
Breaking The Rules Of Design
More Stats +/-
Optimal H2O Intake Bottles
Stylish Everyday Trainers
Increasing Luck With Risks
3D-Printed Kinetic Lights
Artistically Accented Minimalist Interiors
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.