Hjortur
Marketing
Reykjavik, Iceland · Member since Mar 2007
88Published Articles
66.5KArticle Views
Hjortur Smarason is a marketing consultant in Reykjavik Iceland, working on branding, concept development and internet marketing at Scope communications.
With background in anthropology and political science Hjortur's main focus is now marketing and the latest trends in the field. Hjortur writes a weekly column on marketing in the national business newspaper, Vidskiptabladid (only in Icelandic) and has a blog about untraditional marketing and social media, Marketing Safari. So if you want to go on a safari through the less traveled roads of marketing, jump on board.
Hjortur is a frequent speaker about marketing and social media and was the editor of the book CoolBrands - An insight into some of Iceland's coolest brands.
With background in anthropology and political science Hjortur's main focus is now marketing and the latest trends in the field. Hjortur writes a weekly column on marketing in the national business newspaper, Vidskiptabladid (only in Icelandic) and has a blog about untraditional marketing and social media, Marketing Safari. So if you want to go on a safari through the less traveled roads of marketing, jump on board.
Hjortur is a frequent speaker about marketing and social media and was the editor of the book CoolBrands - An insight into some of Iceland's coolest brands.
Featured Ideas
Erupted Volcano Driving
Top Gear's James May Conquers the Hottest Place on Earth in a TruckExtreme Driving — The trend of pushing vehicles to their limits in extreme conditions, such as driving on an erupting volcano, provides an opportunity for innovative vehicle modifications and safety technologies.
Tip Jar That Glows When Fed
Interactive Design — Companies can explore interactive design in their products or services to engage consumers and make their offerings more memorable.
Book of Light
Folding Book Innovations — Designing new folding innovations for books with unique capabilities like lighting a lamp.
Eco Cable Winding Gadgets
The MagneatMagnetic cable management — Using magnetic technology to organize cables without the need for clips or pins presents opportunities to disrupt traditional cable management solutions.
Beetle Inspired Body Armor
Biomimetic Skiing Body Armor — Opportunity for designing body armor inspired by nature and biomimicry for use in skiing and other high-impact sports.
Controversial TV Spot Is 2007's Best TV Ad
The Last SupperControversial Advertising — Using controversial topics in advertising can be an effective way to catch attention and generate discussion.
Free Movies to Entice Young Voters
"Slacker Uprising" by Michael MooreFree Movie Downloads — Disruptive innovation opportunity: Offer free movie downloads as a promotional tool to engage and mobilize target audiences.
Famous Aging Cheddar To Be Auctioned
Bid on 11 Month Old Wedginald CheeseCheese Auctions — Opportunity for online auction platforms to create a niche market for unique and rare cheeses.
Super Auto Surprises- BMW Launches Concept CS in Shanghai
Concept CS Debut — Debuting the new BMW Concept CS at the Shanghai Auto Show presents disruptive innovation opportunities for redefining the luxury four-door coupe car market.
Aquaduct
Bike Your Way to Clean WaterSustainable Bicycles — There is a growing trend of innovative and sustainable bicycles that solve societal and environmental problems.
All-in-One Home Brewery
The DeviceHome Brewing Revolution — The device showcases the trend towards home brewing and how it is becoming more accessible to the average consumer.
Hydrogen Car Made of Ice
BMW Art CarArt Cars — The BMW Art Car project showcases how art and technology can harmoniously co-exist, paving the way for future collaborations.Author Categories
Space-Invading Cellphones
Brainwave Tablet Apps
Liquid-Like Art Centers
Covert Concept Cars
Erupted Volcano Driving
Conference-Catering Countries
Pedestrian Helmets
Accidental Amputations
Volcanic Crater Tours
Eco Cable Winding Gadgets
Reverse Psychology Election PSAs
Enlightened Fish
Free Movies to Entice Young Voters
Public Toilet Search Engine
Meta Social Travel Reviews
Animated Graffiti
Jail Bail Via Twitter
3G iPhone Within 60 Days?
Controversial TV Spot Is 2007's Best TV Ad
Aquaduct
Mutated Mice Play With Cats
Land Rover LRX Concept
Rent a Hydrogen Car
Alcohol-Filled Art
Google's RE < C Initiative
Dancing Axonometric Figures
Smoking Hot Pot Design
Crack Your Genetic Code
Famous Aging Cheddar To Be Auctioned
Fake Animal Eats Losing Stubs
Distraction Blinder
Imagine Peace Tower Unveiled on John Lennons Birthday
Pink Taxis (FOLLOW-UP)
Hydrogen Car Made of Ice
All-in-One Home Brewery
