Tattoo aficionados will appreciate the branding Ashlee Beggs created for Sleeve Vodka. Each label incorporates a different classic tattoo style, from Japanese to pin-up and Sailor Jerry. This branding is particularly appropriate, as the term "sleeve" refers to a dense series of tattoos that extend up a portion of the arm like a shirt sleeve.
See close-ups of Ashlee Beggs' Sleeve Vodka branding above.
Implications - As the importance of viral marketing increases, so too does the potential for corporations and brands to participate in wacky advertising that establishes a lasting image in the mind of consumers. One of the best ways a corporation can do this is by contracting a popular artist to put their own spin on a company's logo or ad campaign.