Top Chef viewers know Michael Voltaggio as the winner of season six and the celebrity chef recently launched his own tequila brand, Marcado 28. After meeting maestro tequilero Bruno Barba during a trip to Jalisco, Mexico, Voltaggio was inspired to venture into tequila. The brand specializes in simple, high-quality tequila crafted with just agave, yeast and water sourced from the aquifers of Volcán de Tequila.
The new tequila brand is introducing itself to the world with an unaged Blanco with notes of sweet and spicy agave, floral and citrus notes, and American oak-rested Reposado with rich notes of honey, citrus, chili, chocolate and vanilla. Both products are packaged in bottles with intricate labels created by tattoo artists El Sando and Billy Bacca.
Why This Trend Is Growing
- Celebrity-endorsed Spirits
- Michael Voltaggio's entry into the tequila market highlights the influence of celebrity chefs in the beverage industry.
- Tattoo Art Packaging
- Using tattoo artists for packaging design creates a unique visual identity that appeals to younger and urban audiences.
- Minimalist Ingredients
- Producing tequila with just agave, yeast, and water taps into consumer demand for natural and high-quality ingredients.
Industries Being Reshaped
- Alcohol Beverages
- The tequila market is expanding with new brands focusing on quality and unique branding, such as Marcado 28.
- Graphic Design
- Graphic design companies have opportunities to collaborate with spirits brands to create eye-catching and culturally resonant label designs.
- Celebrity Endorsement
- The trend of celebrities launching their own brands continues to grow, leveraging their public personas to penetrate new markets.
