Uh oh, this can't be good. An English Vodka maker is taking the tequila worm to a ridiculous extreme. Skorrpio is adding an edible scorpion to every bottle and encouraging you to add edible scorpions to your Scorrpio Martini!
Mix 2 oz Skorppio Vodka with 1/2 oz Dry Vermouth, and then garnish with a scorpion.
Excuse me? Can we just stick with the bacon martini?
Implications - Many consumers today relish in activities that push the boundaries and extend the limits concerning particular activities. Consumers often seek small scale products that can evoke similar feelings of thrill or excitement that might be experienced in expensive or time-consuming situations. Ordinary products that are modified to provide brief moments of excitement or daring adventure will fare better than those that cling to their traditional qualities.