Golden Grail Technology has announced the launch of a hemp-infused beverage brand called Scorpion. To create the new brand, the company signed a ten-year licensing and distributing agreement for Scorpion Energy Drink -- the original brand, which Golden Grail has revamped with a new hemp-based formula.
According to Golden Grail, the launch of the new drink brand is key to the company's growth as it allows them to streamline the development of its beverage portfolio. The new energy drink will arrive in four flavors: Tropical Punched, Twisted Lime, Bubble Gum Blast, and Strawberry Lemonade.
"Golden Grail strives to stay on trend and include product offerings that today's consumers want. We are very excited about our deal with Scorpion, and we are working hard at developing a healthy hemp-infused energy formula to market under Scorpion. This brand will compliment Spider, our great-tasting energy drink," Steven Hoffman, CEO Golden Grail.
Image Credit: Golden Grail
Key Themes Behind This Trend
- Hemp-infused Beverages
- Incorporating hemp into different beverage types can provide an opportunity for companies to tap into the growing market of consumers looking for CBD-infused products.
- Energy Drink Market
- The energy drink market is constantly evolving and adding hemp as an ingredient can open up new avenues for growth and expansion.
- Licensing and Distribution Agreements
- Companies can explore the potential of licensing and distributing agreements to acquire established brands and streamline the development of their portfolios.
Where This Applies
- Beverage Industry
- Companies in the beverage industry can explore hemp-infused products to provide innovative and healthy alternatives for consumers.
- CBD Industry
- Hemp-infused drinks can also be an opportunity for companies in the CBD industry to expand their product offerings and reach a larger demographic.
- Licensing and Distribution Industry
- Companies in the licensing and distribution industry can provide valuable services to other businesses looking to acquire established brands and streamline their operations.
