Van Gogh Vodka is the exclusive vodka of GALApalooza, the prelude event to the three day Lollapalooza rock concert held at Grant Park in Chicago on August 2-5, 2007. This brand features 17 flavors some of which include Acai - Blueberry Vodka, Mojito Mint Vodka, Espresso Vodka, and Wild Appel Vodka. Good to go whether shaken or stirred.
Implications - With so many different types of packaging on products of the same type, some people may find it difficult to make a decision on which one to buy. Often times, the consumer will buy the product that has the most appealing aesthetic. Businesses need to pick a target audience for their product and create a type of packaging that would attract those consumers.