Ready to Go

 - Feb 13, 2007   Updated: Jul 7 2011
References: mystiquebrands & yumsugar
“Just chill, peel, and enjoy” This is the concept of Metropolitan Martini, the first ready-to-drink cocktail in the market. Martini is served in a chic acrylic martini glass and sealed tightly with the plastic. The martinis come stacked two each in a clear case. There are four flavors in primary which are pre-made cosmopolitans, mouth-watering apple, lusciously-smooth chocolate, and vodka martinis. It's ready for you anywhere anytime.

Implications - Now that the economic downturn has come and gone, consumers are feeling the relief of anxiety about their financial well being. Consumers are looking to let loose, but in a classy and upscale manner. Companies can cater to this impulse by creating a range of products and services which feed this desire to be upscale.