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Absolut Vodka Releases Eco-Friendly Packaging

 - May 23, 2009   Updated: Jun 15 2011
References: absolut & tuvie
Absolut Vodka recently released their dual-package promotion for Absolut Vodka Pears in China.

The dual-package serves as a way to carry more than one bottle around, without the hassle of plastic bags.

Once all the partying is over and you no longer have a use for this innovative packaging, these carry cases can typically be used for make-shift lamps, small suitcases, and funky fruit bowl.

Implications - Consumers love it when familiar items are re-imagined in different contexts. This is because they already have relationships with these products, but feel re-invigorated when these items employ novel applications. Corporations looking to spark innovation can try re-contextualizing existent products.