Bong Vodka by Spirit of The Brand is exceptionally innovative with its bong shaped design. It gets better. Spirit of The Brand is accepting designs from artists in order to offer a plethora of cool limited edition bottles.
Implications - Businesses can look at a quirky packaging concept such as this in order to see the advantage of standing out from one's competitors. By embracing a dramatically unique approach to a concept like packaging, businesses can inspire and entice consumers who may have difficulty discerning which product to choose in an otherwise crowded marketplace. Companies which produce memorable and noteworthy packaging give themselves a serious advantage in whatever industry they are struggling to dominate.