Rapper and legendary hip-hop producer Dr. Dre is launching a new cognac and vodka range that will be part of an integrated mega marketing plan for the release of his long-awaited "Detox" album, reportedly his final one. How genius is Dr Dre? Promoting detox with alcohol!
The alcohol line is a joint effort between Dr. Dre’s Interscope Geffen A & M Records label and beverage company Drinks America.
The first taste of the new range will be the Aftermath Cognac and an 80-proof(!!!) flavored and unflavored sparkling vodka. Both products will be out within the next two months.
More Stats +/-
Rappers Launch Hyphy Juice Energy Drink
Top 25 Mobile Marketing Ideas in June
Top 55 Social Good Trends in June
Top 25 Jewelry Trends in June
Top 40 Furniture Trends in June