Forget the summer blockbusters fighting for supremacy at the box office this season, I'm most excited to see Absolut Vodka Presents 'Lemon Drop' starring Ali Larter.
The hilarious faux-retro movie trailer for the flick, which will actually be released on Facebook, shows Ali Larter as 70s action hero 'Lemon Drop.' The tie-ins to Absolut's lemon flavored vodka are painfully obvious, but it's all in good fun and great marketing. So who needs to see 'Eclipse' when Absolut Vodka presents 'Lemon Drop?'
Absolut Vodka Presents 'Lemon Drop,' Starring Ali Larter
Ryan Hinkson — July 3, 2010 — Marketing
References: adland & adweek.blogs