Skittles-Infused Vodka Promises Rainbows and Hangovers
Alex Covert — February 14, 2009 — Lifestyle
References: didntyouhear
Some people just can't resist a colorful, foo-foo drink. My case in point is the latest trend circling the Internet's how-to web sites: How to make Skittles-flavored vodka. It's fairly simple to make... even when inebriated. Separate your Skittles by color and put them into bottles of vodka. There. Now you've got a rainbow in your liquor cabinet.
Implications - A child's vice is candy and an adult's is booze, so combine the two and you'll have a winning combination. This is especially beneficial since not everyone drinks beer or hard liquor. As a result, alcohol companies are always finding new flavors to attract the crowd that prefers a sweet taste -- in this case, skittles -- that makes drinking a more pleasant experience.
Implications - A child's vice is candy and an adult's is booze, so combine the two and you'll have a winning combination. This is especially beneficial since not everyone drinks beer or hard liquor. As a result, alcohol companies are always finding new flavors to attract the crowd that prefers a sweet taste -- in this case, skittles -- that makes drinking a more pleasant experience.
Trend Themes
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Candy-flavored Alcohol — There is a growing demand for sweet and unique alcoholic drinks that combine the flavors of candy and alcohol, presenting new opportunities for companies to develop innovative products.
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DIY Alcoholic Infusions — Consumers are increasingly interested in making their own flavored alcohol infusions at home, providing opportunities for alcohol brands to offer DIY kits or unique flavorings.
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Personalized Drinking Experiences — The trend of creating customized, unique cocktails is expanding, and companies can take advantage of this by offering personalized, candy-flavored drink options for their customers.
Industry Implications
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Alcoholic Beverage Industry — Alcohol companies can leverage the trend of candy-flavored alcohol to develop innovative product lines and capture a new segment of consumers.
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DIY Home Brewing and Infusion Industry — Companies can provide DIY kits and flavorings to consumers who want to make their own candy-flavored alcohol infusions at home.
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Food and Hospitality Industry — Restaurants and bars can capitalize on the trend of personalized drinks and offer unique, candy-flavored drink options to their customers.
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