Some people just can't resist a colorful, foo-foo drink. My case in point is the latest trend circling the Internet's how-to web sites: How to make Skittles-flavored vodka. It's fairly simple to make... even when inebriated. Separate your Skittles by color and put them into bottles of vodka. There. Now you've got a rainbow in your liquor cabinet.
Implications - A child's vice is candy and an adult's is booze, so combine the two and you'll have a winning combination. This is especially beneficial since not everyone drinks beer or hard liquor. As a result, alcohol companies are always finding new flavors to attract the crowd that prefers a sweet taste -- in this case, skittles -- that makes drinking a more pleasant experience.