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eLearning > Marketing > Max Impact Marketing > Module 1 / 4

Intro to Max Impact Marketing

Instructor: Gil Haddi
Max Impact Marketing
Download the Max Impact Marketing Trend Report
Consumer expectations around brand engagement are shifting alongside advancements in technology, and brands who want to stay relevant must adapt their consumer marketing tactics or become obsolete. Trend Hunter’s SVP of Client Success, Gil Haddi, explores why traditional marketing strategies are no longer as cut-and-dry as they used to be and what you can do to cut through the clutter to truly resonate with today’s consumers.

Thanks to the evolution of technology and social media, consumers have become walking ad blockers, costing companies an estimated $35B in marketing dollars. This course will divulge three core consumer marketing tactics including Hyperconnectivity, Consumer Centricity and Lifestyle Engagement, that will help you align your brand with what matters most to your target audience.
Related Trend Report: Max Impact Marketing
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Insights by Trend Hunter AI
AI Label
AI technology is being employed in packaging and label design to improve experience
Trend - Brands are embracing artificial intelligence in packaging more boldly, with the hopes of improving the consumer experience through convenience, authenticity, accessibility, and trust. The implementation of such technology in this sector enables fluid storytelling and even self-translating capabilities.
Workshop Question - How can your brand strengthen transparency and accessibility in packaging?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Geotarget Packaging
Brands are shedding light on local businesses through packaging initiatives
Trend - Some brands are leveraging marketing tactics to bring awareness to other local businesses and initiatives during the pandemic (which, so far, has proven to be a turbulent time for small businesses). This is done through unique packaging concepts such as QR codes that directly connect local businesses, recycling programs, and more.
Workshop Question - How can your brand practice corporate social responsibility through branding?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Blockchain Transparency
Alcohol brands are introducing blockchain technology to packaging designs
Trend - In a bid to verify the authenticity of a product, as well as to increase transparency between the brand and its consumers, alcohol companies are incorporating blockchain technology into the experience. Through scanning a code on a bottle, closure, or label, consumers can access a ledger with information about the product, its quality, how it was manufactured, and so on.
Workshop Question - How might you strengthen the transparency between your brand and consumers?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Branded Solidarity
Brands are revamping their logos to show support amid COVID-19
Trend - To help send a message of solidarity during the COVID-19 pandemic, various brands have launched rebranding initiatives to show their support during the new era of social distancing. These logos have been altered to encouraging visual messages asking consumers to stay safely at home.
Workshop Question - How could your brand reflect global concerns in its marketing to reach consumers?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Beauty Health
The beauty industry is responding and adapting to the COVID-19 pandemic
Trend - Like most other industries, the beauty industry is having to quickly adapt to the abrupt social and economic changes that have taken place around the world due to the COVID-19 pandemic. Brands within the industry are shifting gears to prioritize consumer health, discounted pricing and DIY services that consumers can do at home.
Workshop Question - How can your brand offer escapism for customers who are facing challenges?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Homebody Aesthetic
Brands are pushing cozy aesthetics in marketing campaigns to entice consumers
Trend - Brands are leveraging the aesthetics of home to promote products that have little to do with it. These usually manifest as marketing campaigns that are intended to make one feel calm but also offer a sense of elegance that is fit for social circles.
Workshop Question - How might your brand/service cater to the homebody?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Bold Unbranding
Big brands opt for no logos to showcase the weight and relevance of their brand
Trend - As efforts toward greater authenticity and brand loyalty continue to thrive, we're seeing a rise in unbranded, logo-less tactics–often from well-known companies. Not necessarily looking to move away from heritage or legacy, these brands are relying on the iconic imagery, aesthetics or references to their products to connect with consumers. These unbranded examples are serving to create more approachable identities for brands, allowing consumers to better connect with product references and emotional connections.
Workshop Question - How might you better connect with consumers through more subtle, unbranded tactics?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessorized Tech
Fashion and Tech merge to create subtly stylish and function accessories
Trend - Brands are adapting product designs and aesthetics to be more easily integrated into consumer rituals. Often outside the technology space, these brands are re-designing and adapting their products to be more inclusive of tech and smartphone needs.
Workshop Question - What do your consumers value most in their day-to-day rituals? How might you target that need more prominently in your products or services?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mixed-Reality Shopping
Mixed-reality in-store experiences enhance engagement
Trend - With experimental shopping spaces increasingly common, some brands in the retail space are prioritizing mixed-reality experiences for their consumers. This new conception of how purchase journeys can be designed shows how brands can enhance engagement, particularly Millennials and Gen Z.
Workshop Question - How could your brand incorporate mixed-reality into its customers' purchase journey?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Plastic-Free Caffeine
Tea and coffee CPG brands prioritize plastic-free consumption
Trend - Tea and coffee brands are reducing waste by prioritizing plastic-free packaging, as well as highlighting this fact. More than creating a point of distinction in an oversaturated market, these brands reveal how artisan-quality production can lead the way when it comes to creating solutions to climate change and consumer waste.
Workshop Question - How could your brand better prioritize eco-friendly production?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends