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eLearning > Marketing > Max Impact Marketing > Module 2 / 4

Hyperconnectivity

Instructor: Gil Haddi
Crowdsourcing
Download the Crowdsourcing Trend Report
As we touched on in our introduction, the constant connectivity most consumers have become accustomed to in their lives has shifted their expectations in terms of marketing trends and how they want to interact with brands. Within this module, we’ll dive into gamification techniques that appeal to the tech-savvy generation, including best practices for successfully gamified campaigns. We’ll also explore the emerging trends within biometric technology and how cutting-edge brands are tapping into consumer desires with increasing accuracy to create an emotional connection.

Finally, access to information is more important than ever before for today’s shoppers, especially when it comes to online shopping. Within our exploration of key marketing trends, we take a look at the 3 major challenges consumers face when completing their information gathering and how some of the biggest brands overcome those challenges.
Related Trend Report: Crowdsourcing
Workshop Question:
How are you taking advantage of consumer connectivity to enhance engagement?
Jeremy Gutsche Keynote Speaker
Featured Insights
Emotive Marketing
Brands tap into innate reactions of consumers to foster a greater connection
Implications - Focusing more on emotional components, brands are shifting their marketing and branding strategies to design imagery and aesthetics that speak more to innate consumer feelings, moods and reactions. Targeting not only how consumers feel, but their deepest fears, concerns and moments of happiness, brands are creating everything from short films to artistic campaigns as a way to tap into those innermost feelings of their consumers. Such emotional and abstract marketing tactics encourage consumers to move away from merely thinking about the product, and rather experience an emotional journey that they can immediately identify and relate with.
Workshop Question - In what way could you adapt your product or service offerings to convey a more emotional message to your consumer?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Biometric Marketing
Biometric technology helps create a hyper-tailored brand experience
Implications - Biometric technology is evolving to offer more than just security solutions. Taking advantage of facial recognition and other biometric applications, marketers are using the technology to offer campaigns that engage consumers. Advertising efforts that depend on consumer participation are not only perceived as more meaningful; they also create a symbiotic relationship between brand and consumer.
Workshop Question - How can you leverage Big Data to offer your consumers a more personalized experience with your product or brand?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Insights by Trend Hunter AI
Shoppable Room
Brands are utilizing virtual home experiences as a medium for retail
Trend - Companies are launching virtual home shopping experiences to market products during the COVID-19 era. These gamified platforms are engaging with playful interactivity and comfort aesthetics that entertain consumers and also allow for the visualization of a product in one's space.
Workshop Question - Conceptualize an immersive retail experience for online environments.
8.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Lab
Virtual innovation labs let consumers test and design products remotely
Trend - Pre-pandemic, brands in a range of industries experimented with innovation labs where they could display and test their most innovative products and ideas with consumers. Now, they're doing the same but virtually--as retailers remain restricted with how they curate in-store experiences.
Workshop Question - How could your brand create distinct virtual experiences for customers?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Cosmetic
Cosmetic brands are being more experimental with their virtual experiences
Trend - Distinct virtual experiences that are facilitated by cosmetic brands are on the rise as businesses look to balance customer and employee safety with their bottom line. Experiences include everything from virtual game pop-ups to virtual makeup studios.
Workshop Question - How could your brand balance safety and experience?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cost-Effective Mindset
Companies are launching affordable versions & features of their products
Trend - During the COVID-19 pandemic, companies are revamping their products and services with affordability in mind, in order to give options to consumers who have been impacted financially. These offerings are geared toward making indulgences, educations, or personal goals more accessible.
Workshop Question - How might your brand create affordable options for consumers?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Dance Marketing
Companies are leveraging social media dance popularity for marketing campaigns
Trend - Many companies are increasing their presence on video-based social media apps with popular viral dances. These companies are frequently using these platforms to launch marketing campaigns with dancing elements. Often times these campaigns will reward consumers for their participation with discounts.
Workshop Question - How can your organization foster engagement with users of social video apps?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
3d Shopping
3d virtual shopping platforms aim to elevate the purchase journey
Trend - 3d visuals on e-commerce platforms are increasingly popular as consumers seek out more immersive forms of virtual retail. These aesthetics have the benefit of showing customers the products in a more realistic and all-encompassing way.
Workshop Question - How is your brand enhancing its virtual shopping experience for customers?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Bold Unbranding
Big brands opt for no logos to showcase the weight and relevance of their brand
Trend - As efforts toward greater authenticity and brand loyalty continue to thrive, we're seeing a rise in unbranded, logo-less tactics–often from well-known companies. Not necessarily looking to move away from heritage or legacy, these brands are relying on the iconic imagery, aesthetics or references to their products to connect with consumers. These unbranded examples are serving to create more approachable identities for brands, allowing consumers to better connect with product references and emotional connections.
Workshop Question - How might you better connect with consumers through more subtle, unbranded tactics?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mixed-Reality Shopping
Mixed-reality in-store experiences enhance engagement
Trend - With experimental shopping spaces increasingly common, some brands in the retail space are prioritizing mixed-reality experiences for their consumers. This new conception of how purchase journeys can be designed shows how brands can enhance engagement, particularly Millennials and Gen Z.
Workshop Question - How could your brand incorporate mixed-reality into its customers' purchase journey?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Augmented Customization
Brands customize AR experiences in order to better connect with consumers
Trend - The adoption of AR in retail, eCommerce and even healthcare is not uncommon, and brands are now enhancing customer experience further with the adoption of personalized augmented reality experiences. By using the technology to create moments specific to the people viewing them, brands and institutions are able to enhance loyalty and consumer trust.
Workshop Question - How could your brand adopt personalized AR experiences in your customer's purchase journey?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends