These narrative packaging innovations range from literature-inspired gin labels to AR-embedded candy wrappers. While examples like Copperfield London Dry Gin's labels are adorned with classic text from famed author Charles Dickens, KONTI's candy packaging and My Yeti's ice cream wrappers are each enhanced and brought to life with augmented reality software.
Other notable examples of narrative packaging include TO2M's feminine hygiene pads which feature a patented oxygen-releasing technology. Each package of pads boasts simplistic graphics -- referred to as "size definition badges" -- which are used to differentiate size, shape and more.
CliniCloud's tech-themed medicine packaging and Foster Farms' meat containers round off this list of narrative packaging examples and speak to consumers' growing desire for packaging that is not only visually striking and practical but also informative.
35 Examples of Narrative Packaging
35
Scenic AR Packaging
Anija's Limited-Edition Packaging Shares New Zealand Scenery in AR
34
Inspiring Kombucha Bottles
Muse + Metta's Minimalist Packaging Beautifully Presents a Health Drink
33
Sophisticated Marijuana Packaging
Broken Coast is Destigmatizing Cannabis With Typography Labels
32
Law-Inspired Rolling Papers
Leaf Forward Celebrates by Using Canada's Cannabis Act as Papers
31
Personalized Letterbox Wines
Firebox's Wines Feature a Customized Message on a Bottle
30
Fortune-Telling Wine Bottles
Blood & Moon's Interactive Label Connects Drinkers to a Tarot Reading
29
Storytelling Chocolate Wrappers
Mirzam Monsters' Packaging Layers Black, White & Colored Wrappers
28
Storytelling Food Calendars
Aurika's Multi-Sensory Christmas Calendar Tells a Tale of the Seasons
27
AR Ice Cream Wrappers
My Yeti's Ice Cream Packaging Design Engages Kids with Augmented Reality
26
Emotional Aid Card Kits
The School of Life's 'Emotional First Aid Kit' Provides Advice
25
Mexican Symbolism Snack Packaging
The Don Bugito Snack Branding Hides Delicious Crickets Inside
24
Multi-Sensory Confectionery Packaging
Electronic Equips Churchill's Tins with an Audio Component
23
Playful Awareness-Raising Pink Cans
Coca-cola Releases an Exclusive Diet Coke for Breast Cancer
22
Heartfelt Snack Bags
Frito-Lay's Packages Have a Space for Special 'Snackable Notes' & Doodles
21
AR-Enhanced Candy Packaging
KONTI's Wrappers Connect Kids to Short Cartoons & Full-Length Films
20
Experimental Multi-Disciplinary Products
Creative Chef and Autobahn Fuse Design, Cooking and Music
19
Inspiring Limited-Edition Skincare
SK-II's Special-Edition Packaging Targets Asian Millennials
18
Celebratory Antiquated Beer Packaging
The Yuengling 1800s-Style Cans Mark the 190th Anniversary
17
Responsive Beer Labels
This Smart Beer Label Provides Tailored Interactions Based on One's Mood
16
Latte-Friendly Oat Milks
Minor Figures Oat Milk is a Dairy-Free Alternative to MIlk and Soy
15
Calendrical Wine Bottles
This Creative Wine Label Visualizes Winemaking Over a Calendar Year
14
Informative QR Chicken Packages
Foster Farms' Packaging Features DORI, a QR Code Virtual Assistant
13
Informative AR Packaging Experiences
Zappar & SIG Produce Playful Interactive Packaging for Water
12
AR Wine Label Apps
The Rabble Wine Company App Adds Dimension to Historic Wine Labels
11
Literature-Inspired Gin Labels
Copperfield London Dry Gin Takes Inspiration from Charles Dickens
10
Redesigned Heritage Beers
Bulldog Drummond is Helping the Anchor Brewing Company Tell a New Story
9
Technology-Inspired Medical Packaging
CliniCloud Hopes Its New Designs Will Make Healthcare Easier
8
Literary-Inspired AR Labels
Up Front Brewery is Animating Its Moby Dick-Themed Beer Cans
7
Informative Food Packaging Concepts
SÍCLIC Attempts to Teach Consumers About Colombia Regions
6
Breathable Feminine Pads
TO2M's Feminine Hygiene Pads Boast Patented Oxygen-Releasing Technology
5
Undead AR Wine Labels
The Last Wine Company is Using Zombie Terrors in Its New Wine Labels
4
Shark-Themed Candy Campaigns
Swedish Fish Will Be Sponsoring This Year's Shark Week
3
Diversity-Promoting Bread Products
Bimbo's Integrated Bread Puts Many Types in a Single Package
2
Provenance-Focused Pastry Packaging
The New Ginsters Cornish Pastry Branding is Rustic
1
Veteran-Honoring Chocolate Bars
The Cadbury Dairy Milk Remembrance Bar is Limited-Edition
Related Ideas
Protective Silkworm Cocoon Packaging
Pantalones Tequila & Ino Pioneer a New Packaging Innovation
Seaweed-Based Shoe Packaging
Ales Grey & Sway Partnered on Sustainable Footwear Packaging
Sustainable Speaker Packaging
Sonos' Packaging Shares a Premium, User-Friendly Experience
Label-Less Wine Bottles
Crate by Fourth Wave Wines is a Sustainable, Label-Free Wine
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
AI-designed Whiskey Bottles
No Two Bottles from the Label 5 City Lights Edition are Alike
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Paper-Based Tray Packaging
Verday Vegan Meats are Packed in Shallow Food Trays Made for Recycling
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Charm-Like Fragrance Bottles
By Far's Stylish Fragrance Bottles Double as Charms
Festive Beauty Packaging
Shiseido Releases Its Inaugural Holiday Collection and Its Playful
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Bold Whimsy Whisky Packaging
Glenmorangie Has Unveiled a Striking New Bottle Design
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Paper-Packaged Private Label Wines
ALDI is Launching Wines in Paperboard Bottles in the UK
Futuristic Whisky Bottles
Johnnie Walker's NFC-Enabled Bottles Visualize the Year 2220
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Sustainable Skincare Packaging
Olay's First-ever 100% Recycled Jars are Launched with Walmart
Push-Up Cosmetic Jars
The Quadpack PP-Pop Jar is a Refillable Single-Material Packaging Solution
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Recyclable Coffee Packagings
'Tanuii Coffee' Redesigned its Packaging with Paper-Based Pouches
Sustainable E-Commerce Packaging
Dow and P&G China Launch Reduced Weight and Impact Packaging
Paperboard Gin Bottles
Georgian Bay Spirit's 100% Recycled Paperboard Bottle is Produced in Canada
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
Artist-Created Luxury Beauty Packaging
clé de peau Beauté Taps Artist Florence Blanchard
Paper-Based Potato Chip Packaging
Pringles Packaging Now Has a Paper Base Instead of a Metal One
Proudly Paper Candy Packaging
Quality Street Paper Sharing Packs are Made with FSC-Certified Paper
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
Recycled Private Label Packaging
ALDI Introduced Recycled Plastic Bottles for Water and Soda
Recycled Diaper Packaging
Kimberly-Clark Collaborates with Amcor on a Sustainability Solution
Fiber-Based Food Packaging
Hinojosa Unveils the New 'Foodservice' Packaging in Three Formats
Paper-Based Vodka Bottles
Absolut Vodka is Selling Paper-Based Bottles Commercially in the UK
Canned Castile Soaps
Utama Spice Packages Its All-Natural Liquid Soap in Stubby Refill Cans
Eco-Friendly Spirit Packaging
Diageo and EcoSpirits Partnered on New Circular Packaging
Paper-Made Porridge Packaging
Quaker Porridge Pots are Now Made with Paper for Easy Recycling
Sustainable Carton-Based Packaging
Tetra Pak Debuts Its First Trial Facility for Recart
Bio-Based Beauty Packaging
Holmen Iggesund and Yangi Partner for Bio-Based Packaging Solutions
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Bio-Based Paper Packaging
Covestro's Partially Plant-Based Coating Boosts Recyclability
Recyclable Paper-Made Packaging Solutions
Mondi FunctionalBarrier Paper Ultimate is Sustainable
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Adventure-Ready AR Wines
Bandit Wines' Packs Invite Adults to Virtually Explore National Parks
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Paper-Based Chocolate Packaging
Mars Swaps Out its Plastic Wrappers for Paper in a Tesco Trial
Recyclable Hardware Packaging
Nokia is Adopting Lighter Recyclable Packaging for Circularity
Bio-Based Cosmetic Packaging
The Sulapac Nordic Collection from APG Europe is Sustainable
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
Branded Holiday Gifting Suites
Scotch Brand Created a Festive Suite for Wrapping & Packing Gifts
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
Intelligent Nicotine Pouches
LUCY Boasts a Redesigned Nicotine Experience Called Breakers
Paper-Packaged Snack Chips
Walkers Baked Multipacks Ditch Plastic in Favor of Paper Alternatives
Eco-Conscious Scotch Packaging
This New Laphroaig Packaging Cuts Emissions by 30%
Suggestive SPF Packaging
Pavise Debuts Condom-Inspired Sunscreen Packaging in the 'Pleasure Pack'
Japanese Landscape Soda Packaging
Coca-Cola Unveils the Slim Bottle Japanese Pattern Design
Recyclable Windowed Packaging
Coveris Debuts the New Packaging for Simply Lunch’s Stir Me Up Range
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Circular Cosmetic Concepts
Fasten Packaging Launches a Refillable Jar for Cosmetics Circularity
Redesigned Insect Repellent Packagings
Murphy's Naturals has Undergone a Brand Refresh
Storybook Recipe Experiences
The Magical Pantry Brings Recipes to Life Through Fables
Angelic Toilet Paper Packaging
Angel Soft is Swapping Its Photorealistic Baby for an Animated One
Pulp-Based Wine Wraps
Perrier- Jouët's Champagne Bottle Wrap Uses Paper Pulp and Vine Shoots
Uplifting AR Wine Labels
C. Mondavi & Family's Aviana Collection Shares an Interactive Experience
Recycled Snack Chip Packaging
Tyrells is Introducing New Recycled Plastic Packs
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Eco-Friendly Wine Bottles
Aegg Introduces Two New Wine Bottle Designs at Imbibe Live
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Water-Preserving Paper Packaging
Amcor Taps Fromagerie Milleret for the New Recyclable Packaging
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Paper-Based Appliance Packaging
Phillips Home Appliance Products are Repackaged Using DS Smith
Biodegradable Bubblegum Packages
Milliways Launches a New Biodegradable and Recyclable Box Design
Aluminum Cleaning Bottles
Cleancult Packages Cleaning Solutions in Waste-Reducing Packaging
Circular Packaging Facilities
Again Launched 'CleanCell' and 'Tag' for the Circular Economy
Croissant-Shaped Pastas
Crocchi Boasts a Novel Form & Freshness-Preserving Packaging
Eco-Friendly Burger Packaging
GreenDustries' PleatPak Packaging Blends Sustainability and Function
Aluminum Bottle-Packaged Gin
Penrhos Spirits Launches its Gin in Vetroplas Aluminum Bottles
Artistic Perfume Bottle Packagings
The 'Do Perfume' Mellow Sign Perfume Package is a Display Piece
Street Art-Style Gummy Packaging
These Jolly Rancher Gummies Packs Were Created with Local Artists
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Low-Sugar Chocolate Cereal Bars
Mars China Debuted a Low-GI Snickers Bar with Flexible Packaging
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Sustainable Blackcurrant Packaging
Hero Benelux Unveils the Sustainable 'Cassis' Carton Packaging
Connected Fragrance Bottles
Two Bastille Fragrances are Now Bottled with Links to Digital Twins
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Lightweight Gin Bottles
Sipsmith's New Gin Bottle Design Cuts Its Weight by 20%
Sustainable Packaging Films
These Parkside Lidding Films Come in Several Options
Targeted Treatment Packaging
Cosmogen Created Pharma Care Packaging for OTC & Pharmacy Brands
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
Paper-Packaged Popped Snacks
Snack A Jacks Multipacks are Ditching Virgin Plastic Material
Athlete-Celebrating Snack Packaging
This Cracker Jill Packaging Commemorates Women in Sports
Fiber-Reduced Eco Packaging
DS Smith Debuts the 'Light Wrap' to Lower Packaging CO2 Emissions
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Colombian Chocolate Packaging
Cox & Co. Showcases the First Flow Wrap Chocolate Packaging
AR-Enabled Cereal Packaging
Honey-Comb Cereal Teamed Up with Terry Crews for a Digital Experience
Bag-in-Box Spirit Packaging
Mandatory Spirit Co. launches Australian-First 1.5l bag-in-boxes
Paper-Made Product Bundles
Mondi and ATS-Tanner Created Paper Bundle Packaging
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Ceramic Olive Oil Jars
Marco Arroyo-Vázquez's Conceptual Packaging for Cugu is Durable
Refreshing Cherry Beer Labels
Matilda Bay Brewery Debuts New Packaging for Tainted Love Beer
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Bubblegum-Scented Kitchen Rolls
Millions Sweets Launches Scented Toilet and Kitchen Roll
CBD Packaging Boxes
These Custom CBD Boxes Enhance the Customer Experience
Eco-Friendly Breakfast Product Packaging
Amcor and Tyson Have Partnered for Sustainable Packaging
Freshness-Enhancing Packaging Films
This Lidding Film is Being Introduced with the Crocchi Product
Elegantly Packaged Perfume Fragrances
Commodity Boasts the Velvet Expressive Perfume on Scentbird
Salad Dressing Cotton Candies
Chocolate Storybook Ranch Cotton Candy is Cool, Sweet and Tangy
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Revamped Non-Alcoholic Packaging
Three Spirit Unveils a New Packaging Design for its Alternatives
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Storytelling Rum Packaging
Serum Has Introduced Luxury Gift Boxes for Its Gorgas and Ancon Bottles
Colorful Molded PET Packaging
Ampacet Debuts the PET Bottles for the 'After the Storm' Collection
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Aluminum-Based Cocktail Packaging
UK Supermarket Waitrose Swaps its Glass Packaging for Aluminum
Revamped Honey-Focused Brands
Honibe® Announces a New Brand Revamp for its Product Portfolio
Culture-Inspired Packaging Updates
SOBA Hibiscus Launches an Exciting Brand Refresh
Mediterranean-Inspired Gin Bottles
Immagina Malfy Offers a Limited-Edition Design
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Re-Designed Family-Owned Olive Oils
Itxart Olive Oil Tells a Story Through Its Packaging