Vi Negre is a red wine made with organic and biodynamic grapes, but that's only one of its major selling features. Hey Studio designed a novel wine label for Vi Negre using wax-coated black paper so that drinkers and gift-givers can doodle and scribble with a pencil to create their own colorful designs. In an era where so many brands are starting to look and feel the same in the eyes of consumers, people are gravitating toward customizable packaging that lets them buy, display and gift something that feels distinctly their own.
After making a mark on their bottle with lines, shapes and patterns of their own choosing, drinkers will savor a 2024 harvest made with grapes by Castell d’Age—73% Garnatxa Negra, 15% Syrah, and 12% Malvasia de Sitges.
