The top July 2016 food branding ideas embrace quirky new forms that are inspired by everything from rolls of newspaper to ice packs and lunch boxes. Beyond being simply interesting to look at, these food branding designs encourage consumers to interact with familiar products in new ways. One of the best examples of this is Orangina's new upside-down can, which forces pulp that rests on the bottom to be mixed up before opening for optimal enjoyment.
In celebration of Gay Pride Month around the world, several brands stepped up to show their support for the LGBTQ community; Absolut collaborated with a series of artists and designers for the creation of its Absolut Mix line, while Skittles did away with its rainbow of colors as a way to let the community be the sole bearers of the rainbow's colors during Pride events.
Top 65 Food Branding Ideas in July
65
Stylish Canned Goods
The Black Bear Packaging is a Huge Departure from Similar Brand Designs
64
Pictograph Food Labels
Collin's Butchers' Brand Identity is Modeled After Visual Charts
63
Temperature-Regulating Beer Boxes
The New Sol Packaging Doubles as an Insulated Cooler
62
Modular Egg Packaging
The Sunrise Valley Egg Packing Uses Recyclable Paper and is Customizable
61
Leafy Nut Packaging
'All Nuts!' Brings Together Nuts from All Around the World
60
Understated Pastry Branding
The Time Cake Packaging Concept Embodies Subtle Elegance
59
Artisanal Porridge Packaging
The Hubbards Creamy Porridge Hot Cereals Branding is Rustic
58
Chromatic Sauce Jars
These Sauces by SAUCEBAY Add Unique Flavors to Dishes
57
Handheld Ice Cream Blocks
These Portable Ice Cream Treats Come in a Rectangular Bar Format
56
Illustrated Mineral Water Branding
Nongfu Spring Mineral Water Features Fairytale-Themed Labels
55
Musically Enhanced Wines
A Georgian Wine Brand Uses Music in Its Wine-Making Process
54
Illustrated Artisan Chocolate Branding
These Ethical Chocolates Feature Playful Packaging
53
Decadent Coffee Branding
This Monochromatic Packaging Was Inspired by The Roasting Process
52
Food Chain Seafood Packaging
The Black Bear Smoked Seafood Packaging Correlates to Nature
51
Cherry Blossom-Flavored Drinks
McDonald's Japan's Spring Menu Included a New Sakura-Flavored Drink
50
Chinese Folktale Tea Packaging
The Zhu Ge Tea Leaves Packaging is Inspired by Folklore
49
Anti-Additive Packaged Foods
Panera at Home Products will Now Comply with the Brand's 'No No List'
48
Meaty Landscape Branding
The Design of Krasnogorie's Packaging Has a Double Meaning
47
Wrapped Oil Bottle Packaging
The Rivōs Olive Oil Packaging Delights with a Present-Like Design
46
Cartoon-Themed Dessert Branding
The Disney Moon Cake Packaging Fuses Fun and Sophisticated Accents
45
Dairy-Themed Tea Branding
The Assam Milk Tea Packaging Features Adorable Cow Mascots
44
Transparent Sustainability Branding
This Company Clearly Defines its Sustainable Policies
43
Monochromatic Juice Branding
These Sparkling Juices are the Perfect Summer Drink
42
Community-Oriented Mezcal Packaging
'Mil nombres' Uses a Clear Glass Bottle with Minimal Labeling
41
Upscale Fruit Cider Branding
The New Stella Artois Cidre Packaging is Artistically Fresh
40
Vibrant Natural Fruit Products
Le Fruit Enjoys a Rebrand Focusing on Local Preservative-Free Angle
39
Americana-Inspired Vodka Flavors
SMIRNOFF Red, White & Berry Celebrates the Fourth of July
38
Ultra-Organic Packaged Meats
The Foster Farms Organic Chicken is Antibiotic-Free and Much More
37
Vibrant Beer Branding
The Prime Authentic Premium Beers Packaging is Millennial-Focused
36
Low-Cost Eco Cup Packaging
The Bevel Cup Packaging Encapsulates the Angles of the Product
35
Protein-Rich Dairy Snacks
The Arla Protein Cottage Cheese Snack Provides 20-Grams of Protein
34
Feathered Ingredient Tea Packaging
The Higher Living Organic Tea Packaging Plays with Ingredients
33
High-Fashion Fruit Boxes
This Produce Packaging for 'GINETA' Takes Cues from Animal Fur
32
Cartoonish Pizza Boxes
This Pizza Box Design Shows Off an Animated Korean Mascot
31
Medicinal-Like Juice Labels
Raw Fairies Offers Londoners One of the Purest Juice Cleanses
30
Complementary Beer Beverages
'Clear' Asahi Beer Was Designed to Pair with Regional Japanese Dishes
29
Juice Bottle Invitations
This Unique Invite for the Press Announces Budapest's Renewed City Park
28
Ethereal Asian Rice Branding
The xiaotuanyuan Rice Packaging Features Hand-Drawn Artistry
27
Animal Personality Packaging
The 'Meelk' Whole Goat Milk Packaging is Inspired by a Goat's Call
26
Rustic Tea Branding
Dear Tea's Packaging Fuses Vintage and Contemporary Elements Seamlessly
25
Topographic Wine Labels
Taihing Valley's Brand Identity References Chinese Landscapes
24
Pride-Celebrating Alcohol Bottles
The Absolut Mix Line Is a Collaboration Between Artists
23
Museum-Worthy Chocolates
This Colorful Chocolate Packaging is Inspired by the City It Came from
22
Upscale Oceanic Beer Branding
The Kelpie Brewery Bottled Beer Draws Inspiration from the Sea
21
Exotic Pie Packaging
The 7th Store Pineapple Pie Branding Features Tropical Fruit Imagery
20
Ethical Meat Snack Branding
Simply Snackin's Grass-Fed Beef Snacks Promote Sustainability
19
Stamped Beverage Branding
BAIMEISHENG's Yam Beverage Packaging Features Bold Typography
18
Branded Disney Dumplings
These Dim Sum Rolls By Crystal Lotus are Shaped Like Cartoon Characters
17
Personified Milkshake Cups
These Quirky Milkshake Cups Play Up a Drink's Color
16
Abstract Vodka Packaging
Absolut Vodka is Coming Out With a New Line of Fruity Flavors
15
Latin Imagery Sangria Packaging
The Diabla Red Sangria is Emblazoned with Cultural Imagery
14
Newspaper-Wrapped Fish Packaging
The Metro 'Daily Catch' Packaging Updates an Old Packaging Style
13
Rewarding Rapper Sodas
You Can Receive Prizes by Posting Pictures of These Unique Sprite Soda Cans
12
Regional Beverage Branding
Nongfu's Spring Water Packaging is Inspired by Nature
11
Ice Pack-Shaped Bottles
The Jägermeister 'Coolpack' Helps Consumers Drink from a Chilled Bottle
10
Elegant Fruit Enzyme Packaging
This Compound Fruit Enzyme Packaging is Inspired by Nature
9
Natural Iced Dessert Packaging
The Ju-Ice Ice Cream Fruit Sorbet Blends Unexpected Ingredients
8
Narrative Condiment Packaging
The Hui Shang Spice and Sauce Packaging Spotlights Fresh Ingredients
7
Healthy Low-Calorie Breakfast Bars
The Corny Slim Breakfast Bars Offer Convenient Nutrition
6
Premium Olive Oil Branding
Alkimia Boasts a Modern and Luxurious Packaging Design
5
Upside-Down Drink Cans
Orangina's 'Upside-Down Can' Forces Consumers to Shake the Pulp Inside
4
Lunch Tin Food Packaging
Bora Bora Foods' Branding Resembles Retro Lunchboxes
3
Ornate Wine Branding
The Èr Chinese Bespoke Wine Brand Identity Embodies Opulence
2
LGBT-Supporting Candy Initiatives
Skittles is Foregoing Their Rainbow to Support Pride in London
1
Refugee Coffee Cups
Road to Refuge Partnered with Cafes to Spread Awareness About Refugees
Related Ideas
Patriotic Celebration Energy Drinks
America 250 Monster Energy Drinks Come in Two Varieties
Flavor-Forward Lip Treatments
Sweet July Skin's Lip Treatments are Fruity & Antioxidant-Rich
Unconventionally Categorized Drinks
Smirnoff ICE Drops a Global Campaign to Celebrate 25 Years
Swedish Candy Pop-Ups
BUBS' Sweeteasy Brings Indulgent Candy Traditions to US Consumers
Sauce-Inspired Sodas
Olipop and Hidden Valley Created a Savory Four-Pack for April Fool's Day
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Citrusy Summer-Themed Sodas
7Up Endless Summer Has Watermelon and Strawberry Flavors
Candy-Inspired Sodas
Candy Lips Recreates Childhood Flavors Without Artificial Sweeteners
Crayon-Themed Soda Branding
Jones Soda Co. Partners with Crayola on a Nostalgic Co-Branded Pack
Refreshed Jam Packaging Redesign
J.M. Smucker Co. Unveils Redesign of the Smucker’s Fruit Spreads
Better-For-You Snack Packaging Redesigns
Quinn Snacks Boasts a Comprehensive Packaging Redesign
Trend-Aligned Menu Launches
Jamba's New Summer Bundles are Inspired by Gen Z and Millenial Trends
Nationwide Soda Campaigns
America250's Coca-Cola Mini Cans Campaign Spotlight All 50 States
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Pristine Fast Food Campaigns
McDonald's All Flavour, No Mess Spotlights a Tidy Snack
Festival Vodka Brand Activations
Absolut Launched Its Heat Haus & New RTD Line at Coachella 2026
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Major Fan-Centric Candy Campaigns
Skittles Debuts the Playful Skittles Obsessed Initiative
Thoughtful Packaging Redesigns
Lidl's Private-Label Focuses on Nutritious Value and Children
Show-Inspired QSR Menus
The Stranger Things Meals Campaign Introduces Two Parallel Food Options
Minimalist Pizza Chain Rebrandings
The Latest Domino's Brand Refresh is Expansive
Patriotic Summertime Yogurt Snacks
These Chobani Yogurt Products are Arriving for Summertime
Game-Honoring Energy Drink Branding
The Red Bull Tetris Can Celebrates the Game's 40th Anniversary
Smile-Led Brand Refreshes
Mirinda Smile Please Rebrand Has Updated Logo and Packaging System
Color-In Hydrating Drinks
Oodles of Doodles' Flavored Water Encourages Creativity
Fiesta-Focused Food Campaigns
Ortega® Extends Cinco de Mayo Celebrations with Seis de Mayo
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Attractive Canned Foods
Nice Cans Launches to Make Your Pantry Sexy, Sustainable, and Delicious
Gen Z-Themed Soda Campaigns
Pepsi Relation-Sips Showcase Small Gestures This Valentine's Day
Vertical Pizza Boxes
Pizza Hut UK Paraded a First-of-Its-Kind Pizza Box on the Streets of London
Soda-Scented Gift Wrap
Olipop Released Scented Wrapping Paper Inspired by Popular Flavors
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Ice Cream Branding Initiatives
Carvel® Ice Cream Cakes Boasts a New Visual Brand Design
Upgraded Brand Packaging Schemes
Higgidy Launches a New Brand Look Across Multiple Products
Artistic Hip-Hop-Inspired Cereal Campaigns
Froot Loops Launches 'Follow Your Ears'
Bubble Gum-Flavored Beverages
Candy Can Created a New Bubble Gum Flavor with Bubblicious
Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
Remixed Flavor Snack Products
These PepsiCo Flavor Swap Snacks Intermix Familiar Products
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Minimal Snack Packaging
The Calbee Packaging Redesign Replaces Bright Colors with Monochrome
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
Co-Branded Nostalgic Summer Collections
Canada Dry and Roots Have Partnered on a New Release
Ultra-Flavorful Snack Collaborations
Van Holten's and Pringles Unveiled an Unconventional Product
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Patriotic Sugar Branding
Domino Sugar and America250 Partnered to Celebrate the USA
Vibrant Better-For-You Snack Packaging
Catalina Crunch Targets Health-Conscious Consumers
Refreshed Food Packaging Designs
North Coast Organic Marks a Major Update to Its Century-Old Brand
Personalized Fast-Casual Branding
FUSIAN Rebrands Around Customization and Bold Visual Identity
Uplifting Artistic Alcohol Packaging
The Absolut Haring Artist Edition Bottle is Optimistic
Eating Ritual Campaigns
Müller You Know How You Like It Celebrates Unique Snacking Methods
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Revamped Beverage Marketing Platforms
Sprite Launches the It’s That Fresh Marketing Platform
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
Social-First Gameshows
This Year's Walkers' Do Us a Flavour Campaign Was Reimagined for TikTok
Luminous Beverages Branding
Rithm’s Enlite Embodies Refreshing Wellness Visuals
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Celebratory Sparkling Beverages
Welch’s Launches Patriotic Limited-Edition Summer Drinks
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Lager Popsicle Initiatives
Beer is Art Taps the Lager Popsicle Concept in Its Campaign
Color-In Fish Packaging
Fishwife's Limited-Edition Summertime Art Box Comes with Colored Pencils
Supermarket-Inspired Nail Art Designs
Aldi Dropped a Festival-Inspired Nail Art Collection
Functional Health-Focused Packaging Aesthetics
Cleveland Kitchen Upgrades Its Packaging & Identity
Food Packaging Refreshes
Higgidy Gets New Visual Identity on the Idea of Bursting with Abundance
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Anniversary-Celebrating Brand Evolutions
Smoothie King Debuts 'The Best Kind of Delicious'
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Nostalgic Candy Beverages
Candy Can and Bubblicious Launch a Bubble Gum-Flavored Soda
Limited-Edition Halloween Treats
Kellanova Brands Debut Exclusive Treats for Halloween
Functional Fruit-Forward Hydration Drinks
Aqua Libra Blueberry & Pomegranate is Arriving in the UK
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Clean-Label Hydration Campaigns
The Wonder of Water Campaign from Aqua Libra is Health-Focused
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Lifestyle Culture Snack Campaigns
Pancho's Cheese Dip Debuted Quesomaxxing to Encourage Enjoyment
Modernized Beverage Packaging Designs
Seagram's Escapes Debuts New Packaging and Its Latest Flavor
Pride-Celebrating Skincare Campaigns
Leland Francis is Running Its Thoughtful 2025 Pride Campaign
Ingredient-Driven Chip Branding
The Refreshed Tostitos Branding Focuses on Nutritional Benefits
No-Nonsense Frozen Snack Campaigns
Yasso's Foolproof Freezer Challenges April Fool's Day Pranks
Ice Cream Popsicle Campaigns
Häagen Dazs’ Devoured Campaign Sparks Craving Through Absence
Restaurant-Focused Beverage Campaigns
Surfside Introduces Its Promotional Surf N' Turf Campaign
Better-For-You Snack Branding
Unique Snacks Undergoes Another Brand Update
Summer-Forward Beverage Syrups
Monin Spotlights Fruity Summer Flavors
Adventure-Inspired Soda Cans
7 Up’s Destinos Venezuela Campaign Brings Nature to Vibrant Designs
Convenient Meal Campaigns
Ben's Original Debuts Its New Campaign — Keep It Original
Food-Themed Baby Names
The ALDI Baby Name Campaign Sparks Ideas for Food-Loving Parents
Nordic QSR Campaigns
McDonald's Launches a New Campaign Inspired by its Dedicated Fans
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Colorful Superfood Menus
Oola Bowls Launched a Vibrant Functional Menu for All Ages
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Expansive Pride Activations
Smirnoff is Amplifying Its Support for the 2SLGBTQI+ Community
Independent Burger Restaurant-Focused Campaigns
Hellmann’s Boasts the Mom & Popular Campaign
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Culinary Tradition Food Campaigns
The Merchant Gourmet 'Yes Chef!' Campaign is Running Now
Culture-Driven Snack Strategies
Mondelēz Elevates Oreo With Future-Back Brand Planning
Canadian-Focused Campaigns
Maple Leaf Foods Sparks Pride with Its 'Look for the Leaf’ Campaign
Vibrant Organic Product Branding
Fruit Bliss Introduces Its First Packaging Redesign in Ten Years
Trendy Private Label Launches
Kroger Unveils a Variety of Elevated Options for its Private Label
Bright Brand Identity Updates
Big Hug Becomes a Purpose-Driven Brand with Bold Rebrand by JDO
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Vodka LGBTQIA+ Initiatives
Absolut x Paris Hilton Celebrate Pride at the OUTLOUD Music Festival
Natural Plant Beverages
WALOVI Unveiled International Cans with Eastern Aesthetics
Cream Cheese Brand Refresh
Philadelphia Cream Cheese Introduces a New Brand Identity
Convenience-Focused Bold-Flavored Products
Summer Fresh® Introduces Three New Flavorful Products
Limited-Edition Holiday Juice Branding
Tropicana Festive Packs Bring a Holiday Touch
Football-Themed Beverage Collaborations
Igloo and NFL Debut Team-Branded Coolers and Drinkware
Avocado Oil-Based Product Campaigns
Chosen Foods Debuts the Chosen to Save Food Campaign
Accessible Design Campaigns
Canva's Really, Really Good Design Transformed a Sandwich Business
Archival Packaging Revivals
Chick-Fil-A Newstalgia Marks an 80th Anniversary Rollout
Greek-Inspired Bakery Packagings
The Daily Greek Packaging Rebranded by A.S. Strategy
Celebratory American Avocado Branding
The Latest Avocado Branding from Calavo Growers is Patriotic
Seasonal Grocery Aisle Launches
Sainsbury's 'Taste the Difference' Range Appeals to Summer Foodies
Wrestler-Inspired Lollipop Ads
Chupa Chups Promoted a Packaging Update with a Lucha Libre Campaign
Better-For-You Grocer Product Logos
The ALDI Live Healthy Seal Identifies Good Options
Redesigned Culinary Mix Packaging
The Sun-Bird Brand Debuts New Packaging for Its Range
Simplified Food Campaigns
gusto! Relaunched its Feel Good Flavor Mission
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Condiment Portfolio Campaigns
Kraft Heinz Debuts Its United Tastes of America Campaign
Festival Season Refreshment Campaigns
The Capri-Sun Festival Feeling Campaign is Running in the UK
Festival-Themed Retail Snack Campaigns
Kellanova Announced Flavour Fest ’25 in the UK
Quirky Edible Mascots
The Pop-Tarts Brand Introduces Team Sprinkles and Team Swirls
High-Quality Beef Recipes
Pre Brands Celebrates National Beef Month with a Range of Recipes
Colorful Sampling Windows
7UP's Pink Refresh Window Brings a Splash of Color to UK Cities
Citrus-Themed Grocer Products
Albertsons Lemon-Inspired Products are Here for Springtime
AR-Enabled Oat Drink Packaging
Alpro and Appetite Creative Partnered for Interactive Packaging
Cheekily Satirical Sweetener Ads
In The Raw Embraces Satire with a Comedic Hero Film
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Packaging Anniversary Refresh
King’s Hawaiian Marks 75 Years with a Joyful New Look
Artisan-Inspired Bakery Products
These Deli Kitchen Bakery Products Shake Up Traditional Offerings
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Board Game-Themed Food Promotions
Premier Foods and Hasbro Partnered for an On-Pack Promotion
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Multi-Brand Snack Boxes
Bobby’s Expands its Delivery Capabilities with the ‘Brand Box’ Service
Minimalist Beer-Eau Labels
Genys Beershine Design Launched By Bold Brands Agency
Accessible Summertime Retailer Refreshments
The Latest Tesco Summer Food Range Has Over 230 Items
Patriotic Summertime Smoothie Bowls
The Frutta Bowls Red, White & Blue Bowl Fourth of July-Themed
Expanded Breakfast SKUs
Feel Good Foods Launches Breakfast Line At Target Nationwide
Refreshed Private-Label Identity
Sobeys Relaunched its In-House Compliments Brand