The top July 2016 food branding ideas embrace quirky new forms that are inspired by everything from rolls of newspaper to ice packs and lunch boxes. Beyond being simply interesting to look at, these food branding designs encourage consumers to interact with familiar products in new ways. One of the best examples of this is Orangina's new upside-down can, which forces pulp that rests on the bottom to be mixed up before opening for optimal enjoyment.
In celebration of Gay Pride Month around the world, several brands stepped up to show their support for the LGBTQ community; Absolut collaborated with a series of artists and designers for the creation of its Absolut Mix line, while Skittles did away with its rainbow of colors as a way to let the community be the sole bearers of the rainbow's colors during Pride events.
Top 65 Food Branding Ideas in July
65
Stylish Canned Goods
The Black Bear Packaging is a Huge Departure from Similar Brand Designs
64
Pictograph Food Labels
Collin's Butchers' Brand Identity is Modeled After Visual Charts
63
Temperature-Regulating Beer Boxes
The New Sol Packaging Doubles as an Insulated Cooler
62
Modular Egg Packaging
The Sunrise Valley Egg Packing Uses Recyclable Paper and is Customizable
61
Leafy Nut Packaging
'All Nuts!' Brings Together Nuts from All Around the World
60
Understated Pastry Branding
The Time Cake Packaging Concept Embodies Subtle Elegance
59
Artisanal Porridge Packaging
The Hubbards Creamy Porridge Hot Cereals Branding is Rustic
58
Chromatic Sauce Jars
These Sauces by SAUCEBAY Add Unique Flavors to Dishes
57
Handheld Ice Cream Blocks
These Portable Ice Cream Treats Come in a Rectangular Bar Format
56
Illustrated Mineral Water Branding
Nongfu Spring Mineral Water Features Fairytale-Themed Labels
55
Musically Enhanced Wines
A Georgian Wine Brand Uses Music in Its Wine-Making Process
54
Illustrated Artisan Chocolate Branding
These Ethical Chocolates Feature Playful Packaging
53
Decadent Coffee Branding
This Monochromatic Packaging Was Inspired by The Roasting Process
52
Food Chain Seafood Packaging
The Black Bear Smoked Seafood Packaging Correlates to Nature
51
Cherry Blossom-Flavored Drinks
McDonald's Japan's Spring Menu Included a New Sakura-Flavored Drink
50
Chinese Folktale Tea Packaging
The Zhu Ge Tea Leaves Packaging is Inspired by Folklore
49
Anti-Additive Packaged Foods
Panera at Home Products will Now Comply with the Brand's 'No No List'
48
Meaty Landscape Branding
The Design of Krasnogorie's Packaging Has a Double Meaning
47
Wrapped Oil Bottle Packaging
The Rivōs Olive Oil Packaging Delights with a Present-Like Design
46
Cartoon-Themed Dessert Branding
The Disney Moon Cake Packaging Fuses Fun and Sophisticated Accents
45
Dairy-Themed Tea Branding
The Assam Milk Tea Packaging Features Adorable Cow Mascots
44
Transparent Sustainability Branding
This Company Clearly Defines its Sustainable Policies
43
Monochromatic Juice Branding
These Sparkling Juices are the Perfect Summer Drink
42
Community-Oriented Mezcal Packaging
'Mil nombres' Uses a Clear Glass Bottle with Minimal Labeling
41
Upscale Fruit Cider Branding
The New Stella Artois Cidre Packaging is Artistically Fresh
40
Vibrant Natural Fruit Products
Le Fruit Enjoys a Rebrand Focusing on Local Preservative-Free Angle
39
Americana-Inspired Vodka Flavors
SMIRNOFF Red, White & Berry Celebrates the Fourth of July
38
Ultra-Organic Packaged Meats
The Foster Farms Organic Chicken is Antibiotic-Free and Much More
37
Vibrant Beer Branding
The Prime Authentic Premium Beers Packaging is Millennial-Focused
36
Low-Cost Eco Cup Packaging
The Bevel Cup Packaging Encapsulates the Angles of the Product
35
Protein-Rich Dairy Snacks
The Arla Protein Cottage Cheese Snack Provides 20-Grams of Protein
34
Feathered Ingredient Tea Packaging
The Higher Living Organic Tea Packaging Plays with Ingredients
33
High-Fashion Fruit Boxes
This Produce Packaging for 'GINETA' Takes Cues from Animal Fur
32
Cartoonish Pizza Boxes
This Pizza Box Design Shows Off an Animated Korean Mascot
31
Medicinal-Like Juice Labels
Raw Fairies Offers Londoners One of the Purest Juice Cleanses
30
Complementary Beer Beverages
'Clear' Asahi Beer Was Designed to Pair with Regional Japanese Dishes
29
Juice Bottle Invitations
This Unique Invite for the Press Announces Budapest's Renewed City Park
28
Ethereal Asian Rice Branding
The xiaotuanyuan Rice Packaging Features Hand-Drawn Artistry
27
Animal Personality Packaging
The 'Meelk' Whole Goat Milk Packaging is Inspired by a Goat's Call
26
Rustic Tea Branding
Dear Tea's Packaging Fuses Vintage and Contemporary Elements Seamlessly
25
Topographic Wine Labels
Taihing Valley's Brand Identity References Chinese Landscapes
24
Pride-Celebrating Alcohol Bottles
The Absolut Mix Line Is a Collaboration Between Artists
23
Museum-Worthy Chocolates
This Colorful Chocolate Packaging is Inspired by the City It Came from
22
Upscale Oceanic Beer Branding
The Kelpie Brewery Bottled Beer Draws Inspiration from the Sea
21
Exotic Pie Packaging
The 7th Store Pineapple Pie Branding Features Tropical Fruit Imagery
20
Ethical Meat Snack Branding
Simply Snackin's Grass-Fed Beef Snacks Promote Sustainability
19
Stamped Beverage Branding
BAIMEISHENG's Yam Beverage Packaging Features Bold Typography
18
Branded Disney Dumplings
These Dim Sum Rolls By Crystal Lotus are Shaped Like Cartoon Characters
17
Personified Milkshake Cups
These Quirky Milkshake Cups Play Up a Drink's Color
16
Abstract Vodka Packaging
Absolut Vodka is Coming Out With a New Line of Fruity Flavors
15
Latin Imagery Sangria Packaging
The Diabla Red Sangria is Emblazoned with Cultural Imagery
14
Newspaper-Wrapped Fish Packaging
The Metro 'Daily Catch' Packaging Updates an Old Packaging Style
13
Rewarding Rapper Sodas
You Can Receive Prizes by Posting Pictures of These Unique Sprite Soda Cans
12
Regional Beverage Branding
Nongfu's Spring Water Packaging is Inspired by Nature
11
Ice Pack-Shaped Bottles
The Jägermeister 'Coolpack' Helps Consumers Drink from a Chilled Bottle
10
Elegant Fruit Enzyme Packaging
This Compound Fruit Enzyme Packaging is Inspired by Nature
9
Natural Iced Dessert Packaging
The Ju-Ice Ice Cream Fruit Sorbet Blends Unexpected Ingredients
8
Narrative Condiment Packaging
The Hui Shang Spice and Sauce Packaging Spotlights Fresh Ingredients
7
Healthy Low-Calorie Breakfast Bars
The Corny Slim Breakfast Bars Offer Convenient Nutrition
6
Premium Olive Oil Branding
Alkimia Boasts a Modern and Luxurious Packaging Design
5
Upside-Down Drink Cans
Orangina's 'Upside-Down Can' Forces Consumers to Shake the Pulp Inside
4
Lunch Tin Food Packaging
Bora Bora Foods' Branding Resembles Retro Lunchboxes
3
Ornate Wine Branding
The Èr Chinese Bespoke Wine Brand Identity Embodies Opulence
2
LGBT-Supporting Candy Initiatives
Skittles is Foregoing Their Rainbow to Support Pride in London
1
Refugee Coffee Cups
Road to Refuge Partnered with Cafes to Spread Awareness About Refugees
Related Ideas
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Temperature-Sensitive Mayo Jars
Hellmann’s Smart Jar Changes to Help Fight Food Waste
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Crystal-Adorned Crushed Cans
Sam Keller Glamorizes Food Products and Packaging
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Food-Inspired Apparel Collections
Vandy The Pink Releases New Burger-Themed Apparel Collection
Healthy Breakfast Rebrands
Flourish Presents a New and Visually Bold Brand Identity
Gold Trophy-Themed Soda Cans
Coca-Cola Europe Launches a New Can Design Honoring the World Cup
Recyclable Chilled Grocery Bags
The 'Fresh!Bag' Recyclable Cool Bag is Ready to be Branded
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Carbonated Milk Sodas
P.S. milk sodas is a Flirty Canned Beverage Concept
Upcycled Ingredient Ice Creams
Salt & Straw's Upcycled Foods Series Rescues Wasted Food
Restaurant-Inspired Frozen Foods
These New Conagra Brands Frozen Foods Include Over 50 Options
Uplifting Energetic Soda Rebrandings
PepsiCo Unveils a New Branding Language for the Soda 7UP
Popsicle-Inspired Fruit Drinks
New Rocket Pop and Rainbow Sherbet SUNNYD Drinks are Coming
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Gen Z-Targeted Fruit Snacks
Gushers and Fruit by the Foot Received Logo Refreshes
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Celebratory Cartoon Beverage Branding
ShineWater Limited Edition Trolls Cans are Arriving Now
Youthfully Vibrant Sodas
Mirinda's New Visual Identity Was Crafted for Gen Z
Seasonal Autumn Treats
Target Launches a Fall-Themed Private Label Sweets Collection
Functional Hydration Mixer Rebrands
Crystal Light Debuts Immunity, Energy, and Mixology Flavors
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Bold Soda-Themed Intimates
Parade x Coca-Cola Unveil a New Collection of Colorful Intimates
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
CPG-Inspired Ice Creams
The Ice Cream Project by Anya Hindmarch Features Flavors Like Frozen Peas
Food-Inspired Brand Imagery
Copyshow's work on a Brand Identity for Paella in Barcelona
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Food-Inspired Branded Streetwear
The New Spam Clothing Line Highlights the Iconic Umami Flavor
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Better-for-You Snack Rebrands
Eat Real's New Rebranding Highlights Nutritious Ingredients
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
Lively Soda Rebrands
Fanta Confirms a New "Bold and Bright" Rebrand Backed by Coca-Cola Design
Mood-Themed Frozen Treats
Magnum Launches the Mood-Inspired Ice Creams in Two Flavors
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Firebrand Chef Cracker Ads
Triscuit Leverages Gordon Ramsay in Unapologetically Wholesome Campaign
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Upcycled Ice Cream Desserts
Salt & Straw's Pints of the Month Help to Reduce Food Waste
Game-Themed Soft Drinks
Coca-Cola Unveils a League of Legends-Themed Zero Sugar Can
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Reimagined Inclusive Community Flags
PANTONE Designs a New Inclusive Rainbow Flag
Redesigned Organic Brand Packaging
Albertsons Unveiled a New Packaging Profile for O Organics
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Chromatic Pride Month Milkshakes
The Habit Burger Grill Rainbow Shake is Deliciously Celebratory
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Artisan-Inspired Summertime Cafe Menus
This New Dunkin’ Menu Offers New Twists on Classics
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Recyclable Windowed Packaging
Coveris Debuts the New Packaging for Simply Lunch’s Stir Me Up Range
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Consumer-Driven Ambient Juices
Tropicana is Adding Two New Options to Its Ambient Juice Range
AI-Powered Gelato Packaging
Sweet Cheeks Partners with Bravo to Debut Gelatos with AI Packaging
Health-Conscious Sparkling Beverages
Cloud Water Unveils New Products and a Fresh Brand Makeover
Cocktail-Inspired Desserts
Gü's Multi-Layered Desserts are Positioned as Indulgent Alternatives
Transparent Farm-to-Can Cocktails
Anytime Spritz Boasts 100% Transparent & Sustainable Ingredients
Food Pairing Soda Campaigns
The 'Better with Pepsi Max' Campaign Depicts Elevated Experiences
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Vibrant Botanical Canned Cocktails
Kove Launches a New Brand Identity and New Flavors for Summer
Prideful Vodka Bottles
Vodka Brand Crystal Head Debuts a New Bottle Design for Pride Month
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Reimagined Milkshake Mascots
Nesquick Updates its Mascot Quicky for a New Age of Digital Consumers
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Juice-Forward Mixology Assortments
Simply Mixology Elevates the At-Home Mocktail Experience
Effervescent Indian-Inspired Beverages
Bollygood Makes Uniquely Flavored Limades and Lemonades
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Uplifting Latin Business Campaigns
UPS is Championing Latin and Hispanic-Owned Small Businesses
Confectionery Range Expansions
Spar Debuts Five New Candy Labels to its Line of Confectionery
LGBTQ Artist Candy Packs
These Skittles Pride Packs Share Stories of the LGBTQ+ Community
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Artist-Designed Blenders
magic bullet's Artist-Designed Wraps Champion Creativity & Expression
Expansive Spicy Snack Rebrands
The Flamin' Hot Brand Branches Off to Perform Standalone
Peachy Pride Month Shakes
Next Level Burger Just Debuted Its New Peachy Passion Pride Shake
Orange Branding Updates
Minute Maid Launches a New Global Brand Identity for its Orange Products
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Tea Leaf Refreshment Branding
This New Lipton Ice Tea Branding Refreshes the Beverage Range
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Premium Vodka Brand Cocktails
Absolut Cocktails Offer Three Takes on Classic Recipes
Upcycled Summery Apparel
Grey Goose & Frankie Collective Teamed Up on an Upcycled Drop
Tongue-In-Cheek Grilling Ads
Hellmann's Canada Ignites Grilling Season Early with "May-0" Petition
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Gamer-Targeted Chip Promotions
Pringles is Launching a New Gaming On-Pack Promotion
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Over-the-Top Pride Desserts
Serendipity3 and SIGBI Created a Showstopping Pride Month Sundae
LGBTQ+ Vodka Sodas
Gay Water is Destigmatizing the Word "Gay"
Burger-Inspired Ice Creams
So Cute Ice Cream's Cheeseburger Ice Cream is Served with a Pickle
Revised QSR Packaging Policies
YUM Brands Unveils a New Packaging Policy for its Restaurants
Coronation-Themed British Sandwiches
Urban Eat Unveils Two Sandwiches Inspired by the Royals
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Food Waste-Combatting Smart Stickers
Grey Colombia Unveils a Set of Progressive Produce Stickers
Summertime Digestive Health Sodas
OLIPOP Watermelon Lime Boasts a Candy-Like Flavor
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
Patriotic Americana Pastry Collections
Pinkbox Doughnuts Fourth of July Donuts Arrive Next Week
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
LGBTQ-Supporting Beer Cans
'Alchemist Beer' Debuted a New IPA and 'Just Say Gay' Packaging
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Iconic Apple Soda Rebrands
Sidral Mundet Celebrates its 120th Anniversary with New Brand Identity
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Alcohol-Infused Ice Cream Pouches
Lotte's Coolish Debuts New Frozen Cocktail Pouches
Globally-Inspired Ready-to-Eat Foods
The Asda Food-to-Go Range Has 47 New Options
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Underrepresented Artist Snack Branding
The New SunChips Art Seen Packaging Celebrates 2023 Winners
Pride-Celebrating Cracker Packs
Tempo Crackers Created a Rainbow-Hued Pride Pack
Affordable Clean-Label Groceries
Know & Love Offers Cost-Conscious, Clean Foods and Beverages
Expansive Vegan Candy Campaigns
This Swizzels Campaign Encourages Retailers to Stock Up
Convenient Christmastime Foods
The Co-op 2023 Christmas Food and Drink Ranges Have Been Debuted
Fruity Canned Margaritas
Altos' Ready-to-Drink Margaritas Offer Convenience & Quality
Branded Dairy-Free Initiatives
The Oatbox ResOATlution Challenge is Running Throughout January
Repositioned Deli Meat Brands
The Hormel Natural Choice Brand Debuted a Refreshed Image
Collaborative Mustard-Flavored Candies
French's and Skittles Create an Ambiguous Yellow Skittle
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
Revamped Honey-Focused Brands
Honibe® Announces a New Brand Revamp for its Product Portfolio
Modernized Confectionery Branding
MARICH Pancrafted Chocolates is Showing Off a Brand Refresh
Hot Sauce Branding Campaigns
Taco Bell is Letting Consumers Vote for Hot Sauce Sayings
Hydration-Focused Pride Partnerships
Flow Beverage Corp. is Sponsoring Pride Toronto Events
Diverse Lunchbox Campaigns
All Flavours Welcome by Ritz Celebrates Cultural Differences
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Pride-Celebrating Kombucha Cans
Brew Dr. Kombucha Unveils its 'Love Wins' Labels for Pride Month