Candy Can Created a New Bubble Gum Flavor with Bubblicious
Katherine Pendrill — April 21, 2026 — Lifestyle
References: drinkcandycan & foodbev
Beverage brand Candy Can has joined forces with the iconic gum brand Bubblicious to release a new Bubble Gum flavor.
Inspired by Bubblicious’ 'The Original One,' Candy Can's new Bubble Gum flavor features the sweet, juicy flavor of pink bubble gum. The drink is meant to tap into consumer nostalgia for childhood flavor in a very adult-friendly format of a canned sparkling beverage. As Sander de Jonge, Founder of Candy Can, explains, "We are thrilled to partner with Bubblicious to create a beverage that is both nostalgic and refreshingly new. This collaboration captures the essence of fun, flavour and creativity."
Candy Can's new special-edition Bubble Gum flavor will roll out at major retailers across Canada this April.
Image Credit: Candy Can
Inspired by Bubblicious’ 'The Original One,' Candy Can's new Bubble Gum flavor features the sweet, juicy flavor of pink bubble gum. The drink is meant to tap into consumer nostalgia for childhood flavor in a very adult-friendly format of a canned sparkling beverage. As Sander de Jonge, Founder of Candy Can, explains, "We are thrilled to partner with Bubblicious to create a beverage that is both nostalgic and refreshingly new. This collaboration captures the essence of fun, flavour and creativity."
Candy Can's new special-edition Bubble Gum flavor will roll out at major retailers across Canada this April.
Image Credit: Candy Can
Trend Themes
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Nostalgia-flavored Beverages — A resurgence of childhood tastes in adult-ready formats signals potential for products that evoke emotional memory while commanding premium pricing.
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Brand-flavor Collaborations — Co-branded flavor launches are increasingly used to transfer iconic taste equity across categories and broaden consumer reach.
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Adultification of Childhood Flavors — Reframing playful, candy-like flavors with sophisticated packaging and formats is creating new segments for mature consumers seeking novelty.
Industry Implications
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Cpg Beverage Manufacturers — Mainstream and indie drink makers can leverage licensed flavors to rapidly differentiate SKUs and capture trend-driven market share.
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Retail Grocery Chains — Curated seasonal and limited-edition flavor assortments are transforming shelf dynamics and driving foot traffic through exclusivity.
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Flavor and Fragrance Research — Advanced flavor formulation and microencapsulation techniques are enabling stable, authentic candy profiles in beverage matrices.
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