When it comes to fresh product packaging, there are a few different categories that this collection looks to pinpoint. First, the packaging designs for perishable foods and second the few examples of products that might be prepackaged but look fresh enough that you do a double take.
Whether you're a believer or not, we are strongly influenced by packaging designs; when strolling the aisles in the grocery store it can be overwhelming with so many brands trying to grab your attention. These fresh product packaging designs put a distinct focus on getting our attention by using approachable colors and recycled materials, as a few examples. Fresh product packaging puts product details front and center to ensure that consumers get the right idea, which is being incorporated by prepackaged goods manufacturers as a way of garnering appeal.
35 Fresh Product Packaging Designs
From Delectable Juicery Branding to Artful Seafood Branding:
Michael Hemsworth — Aug 14, 2014 — Marketing
35
Implement-Patterned Packages
Cook Packaging Celebrates the Tools Necessary for Artistic Food Prep
34
Serial Numbered Fruits
Limited Edition Gokusen Bananas are Being Sold in Japan
33
Fashionable Snack Packaging
Emily Fruit Crisps Pouches Feature High-Fashion Fruit Prints
32
Versatile Health Food Packaging
Containers for Plus Kitchen Foods Make Eating Healthy a Snap
31
Product-Outlining Packaging
Corella Meat Branding Indicates the Exact Cut of the Animal Inside
30
Picturesque Ice Cream Branding
The SPIN! Gelato Design Uses a Cute Frame for Details
29
Coconut Shell Containers
Botia Nests for Food Make Use of Organic Waste to Reduce Produce Losses
28
Delectable Juicery Branding
This Fresh Juice Branding Identity is Healthy and Simple
27
Artisan Seafood Branding
The Sitka Salmon Shares Packaging is Artfully Illustrated
26
Upscale Corner Store Packaging
This 7-Eleven Fast Food Packaging Gets a Typographic Treatment
25
Simply Lovely Labelling
Bagas Bravas Packaging Marks Each Product Clearly in Cursive
24
Calorie-Controlled Meal Containers
The 360 Concept Packaging Contains 360 Calories Per Serving
23
Vibrantly Flavorful Sardine Boxes
Catia Oliveira's Cicero Packaging Represents a World of Flavors
22
Funky Fruit Branding
SunFeel Packaging Emphasizes the True Solar Exposure of its Farmed Foods
21
Uniquely Shaped Fruit Branding
WTRMLN WTR Packaging Reshapes a Sweet Natural Treat Around a Bottle
20
Reactive Food Labels
These Food Expiration-Indicating Packaging Degrades With Spoiled Items
19
Artisan Chocolate Packaging
Les Recettes d'Atelier Takes Pride in its Contents
18
Categorized Juice Branding
Roots & Bulbs Divides Nutrients into Informative Categories
17
Salvaged Smoothies
Rejuce Uses Food Surpluses for Eco-Friendly Juices and Soups
16
Aged Ice Cream Packaging
Premier Ice Cream Exudes an Updated Old-School Style
15
Fresh Produce Packaging
The Whole Foods Packaging for Brooklyn Has Local and Regional Appeal
14
Typographic Dessert Cups
Packaging for Enough of a (Very) Good Thing is Refreshingly Light
13
Undulating Dairy Branding
Violet Hill Farm Cheese Packaging Emulates the Cows' Grazing Landscape
12
Indulgently Healthy Ice Creams
DF Mavens is Offering Delicious Dairy-Free Ice Cream Treats
11
All-Natural Baby Food
Beech-Nut Brings Real Food for Babies That Taste Great
10
Humanized Packaged Juices
Bunch Juice Company Has Named and Personalized Their Products
9
Approachable Meat Merchandizing
Southern Pastures Lamb Packaging Has a Pleasant Masking Component
8
Oat-Based Smoothies
Oatworks Packaging Makes Its Healthy Oatmeal Smoothie Ingredients Exciting
7
Wholesome Munchies Merchandizing
Luna Burgers Packaging Celebrates Healthiness in its Graphics
6
Literal Hand-Picked Packaging
Fresh Picked Certified Organic by Allysha Bendik is Sustainable
5
Condensed Egg Packaging
Pafylida Farm in Greece Uses a Compact Design
4
Iced Coffee Cartons
The Blue Bottle Coffee Comes Packaged in a Milk Carton
3
Squeezable Mayo Pouches
This Concept for My Own's Mayonnaise Subtly Emphasizes Health
2
Top Heavy Fruit Packaging
LOVE EARTH Takes on a Slanted Shape
1
Artful Seafood Branding
Cicero Sardines' Packaging Features Underwater Life Illustrations
Related Ideas
Slick Whisky Packaging Redesigns
Glenfiddich Debuts a New Visual Identity for Its Packaging
Convenient Cherry Tomato Boxes
Nijasol's Special Edition Cherry Tomato Snack is Vibrant and Unique
Paper-Made Lollipop Packaging
Chupa Chups Lollipops Have Received a Packaging Overhaul
Exceptional Tequila Packaging Designs
PATRÓN Tequila Unveiled a Bottle and Packaging Redesign
Refreshed Jam Packaging Redesign
J.M. Smucker Co. Unveils Redesign of the Smucker’s Fruit Spreads
Beverage Packaging Updates
Capri Sun's Resealable Bottle is a Modern Twist on a Timeless Favorite
Gourmet Tinned Seafood Collections
Siesta Co.'s Vegan Seaweed Tins Boast Gen Z-Friendly Packaging
Better-For-You Snack Packaging Redesigns
Quinn Snacks Boasts a Comprehensive Packaging Redesign
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Recycled Plastic Candy Packaging
Berry Global Group and Mars Launched 100% Recycled Plastic Jars
Thoughtful Packaging Redesigns
Lidl's Private-Label Focuses on Nutritious Value and Children
Sporty Lettuce Packaging
Tesco Made Iceberg Lettuce Look Like a Soccer Ball
Faux Food Pop-Ups
MoMA Design Store Unveils an Immersive 'MoMA Mart' Pop-Up for NYC
Sustainable Collectible Packaging
TOPPAN Replaces Plastic Packs with Paper-Based Alternatives
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Attractive Canned Foods
Nice Cans Launches to Make Your Pantry Sexy, Sustainable, and Delicious
Sustainable 3D-Printed Packaging Lines
APC Packaging's Adapte Collection is Innovative
Sustainable Carton-Style Packaging
This Elopak Paperboard Reduces Packaging's Carbon Footprint
Fully Recyclable Oil Packaging
The New Frylight Packaging Has a Fully Recyclable Spray Pump
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Upgraded Brand Packaging Schemes
Higgidy Launches a New Brand Look Across Multiple Products
Portable Premium Snacking
Pringles Shrinks Its Iconic Crisps into Portable Lunchbox Snack Packs
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
Reusable Food Containers
ReLoopBox is a Returnable Packaging System for Vacuum-Sealed Groceries
Reversible Shipping Boxes
Rev-O-Box Doubles as Gift-Ready Packaging When Turned Inside Out
Fully Recyclable Paper Wrappers
KIND Snacks Launched Curbside Recyclable Snack Bar Packaging
Protein Packaging Refresh Initiatives
Pre® Brands Reimagines Its Grass-Fed Beef Products Packaging
Card-Labeled Coffee Bags
Blueprint Coffee's New Bag Design Has Pockets with Informational Cards
Dual-Chamber Beauty Packaging
Clarins Uses Dual-Chamber Packaging to Merge Formulas at Application
Sustainable Packaging Options
Vetroplas Partners Highlight Refillable, Recycled And Airless Soluti
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Refillable Glass Packaging Designs
Bormioli Luigi Unveiled the 'Swing' and 'Reverre'
Functional Bottled Tea Beverages
Evolution Fresh Organic Teas Come Four Varieties
Vibrant Better-For-You Snack Packaging
Catalina Crunch Targets Health-Conscious Consumers
Refreshed Food Packaging Designs
North Coast Organic Marks a Major Update to Its Century-Old Brand
Reusable Packaging Grocery Stores
Nude Foods Market Packs Foods in Returnable Glass Jars
Minimal Snack Packaging
The Calbee Packaging Redesign Replaces Bright Colors with Monochrome
Paper-Based Barrier Drink Packaging
Tetra Pak and Sterilgarda Alimenti Partnered on New Packaging
Kid-Focused Packaging Updates
The Frubes Re-Launch Brings Interactive Fun to Lunchboxes
Earth-Inspired Special-Edition Tofu Packaging
Pulmuone Emphasizes Its Commitment to Sustainability
Lightweight PET Bottle Designs
TricorBraun Introduces Lightweight PET Bottle Solutions
Rebranded Protein Milkshakes
Nurri Presents a New Vibrant Packaging Design
Luminous Beverages Branding
Rithm’s Enlite Embodies Refreshing Wellness Visuals
Sustainable Retailer Packaging Updates
This Co-op Sustainable Packaging Initiative is Expansive
Collectible Fandom Packaging
Spider-Man-Themed Takis Bags Turn Snacks into Fan Collectibles
Color-In Fish Packaging
Fishwife's Limited-Edition Summertime Art Box Comes with Colored Pencils
Snackable Pickle Pouches
Freestyle Snacks Launched Shelf-Stable Pickle Chips and Mini Pickles
Functional Health-Focused Packaging Aesthetics
Cleveland Kitchen Upgrades Its Packaging & Identity
Gamified Snack Packaging
Hershey’s Released Pokémon Chocolates with 151 Collectible Foil Designs
Heritage Grocery Packaging
Bob’s Red Mill Redesigned Its Packaging for Easier Shelf Navigation
Food Packaging Refreshes
Higgidy Gets New Visual Identity on the Idea of Bursting with Abundance
Paper-Made Juice Packaging
The Tetra Park Tetra Brik Aseptic is Made with Up to 80% Paper
Beer Brand Artist Refreshes
Terrapin Beer Co. Refreshes Packaging With Artist Collaborations
Perfume-Inspired Wine Bottles
Chloe Wine Collection's Limited-Edition Packaging Emphasizes Aroma
Paper-Based Tomato Packaging
Flavourfresh and Paranova Partnered for a Packaging Opportunity
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Recycable Sleeve Labels
Phenix Label Introduced Recyclable Shrink Sleeve Options
Heritage Beverage Branding
Schweppes Redesign Updates Packaging and Revives the Skittle Bottle
Reusable Packaging Supermarket Trials
Amcor and Ocado are Working Together for a Packaging Project
Lightweight Packaging Materials
Holmen Expands Fresh-Fibre Solutions for Corrugated Packaging
Modernized Beverage Packaging Designs
Seagram's Escapes Debuts New Packaging and Its Latest Flavor
Multipurpose Partitioned Packaging Designs
Inline Plastics Essentials Platter Design is Versatile
Reduced Plastic Sandwich Packaging
The Seal N’ Flip Packaging from the Lacerta Group Reduces Costs
Wood Fiber Fruit Packaging
These Metsä Spring Muoto Punnet Products Come in Two Sizes
Biodegradable Cheese Packagings
Nestlé Joins Oglivy Colombia on the Self-Packing Cheese
High-Barrier Paper Packaging Platform
ProAmpac Launches a High-Barrier Paper Platform
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
Refillable Skincare Lineups
Fig.1 Beauty Emphasizes Sustainability in Its Packaging
Returnable Meal Containers
ReBento Updates Food Packaging with a Reusable Collection System
Circular Beauty Packaging
SGD Pharma Expands Refillable and Recycled Glass Solutions
Truffle-Infused Condiment Packaging Refreshes
TRUFF Undergoes a Packaging Refresh to Stand Out
Aluminum-Free Carton Packaging
This SIG Aluminum-Free Full Barrier Solution Reduces Material Use
Protein-Forward School Products
Prepared Foods Focuses on USDA Protein-Focused Nutrition Updates
Shelf-Stable Tuna Packaging
Tetra Pak and Jealsa Partnered for Carton-Based Seafood Packaging
Aluminum Drugstore Product Packaging
This CVS Pharmacy Packaging is a First-of-its-Kind
Recyclable Scent Label Formats
Sampling Innovations Europe Introduced Scent Green® Label
Freeze-Dry Organic Smoothie Range
Pearly by tbpmx Debuted an Instant Smoothie Branding Concept
Fresh Produce Packaging Solutions
American Packaging Corporation Highlights Flexibility
In-Store DIY Packaging Stations
Taco Bell UK is Uniquely Supporting Circular Fashion Sellers
Modernized Protein Supplement Ranges
The Protein Works Brand Refresh Introduced New Packaging
Pet-Focused Re-Branding Initiatives
My Perfect Pet Boasts a Comprehensive Rebrand
Elegant Rum Packaging Designs
Zacapa Rum Debuts a Striking Redesign for Its Premium XO Expression
Mono-Material Packaging Designs
Free the Birds Introduced Mono-Materials for Skinimalism Packaging
Paper-Packaged Olive Oils
Jordan Olivenöl Extra Virgin Olive Oil is Debuting a New Bottle
Freshness-Ensuring Berry Packaging
This Oishii Nikko Berry Packaging Promises Freshness
Vibrant Organic Product Branding
Fruit Bliss Introduces Its First Packaging Redesign in Ten Years
Paper Food Packaging Campaigns
This Koehler Paper Campaign Showcases the Market Shift
Convenience-Focused Bold-Flavored Products
Summer Fresh® Introduces Three New Flavorful Products
Premium Wellness Packaging Systems
Abox Agency Designs a Premium Naturare Brand Identity
Vintage Parrot Packaging Refreshes
Heraclis Reintroduced Its Historic Parrot Emblem
Streamlined Packaging Updates
Blanco's New Packaging Design is Holistic in Nature
Modern Premium Pet Packaging
Pet 'n Shape Boasts New Packaging for Its Premium Dog Treats & Chews
Fresh Produce Containerboards
Mondi Launches the ProVantage SmartKraft Brown for Pacapim
Linerless Produce Packaging
Ravenwood and Troya introduce linerless labelled fruit packs
Carton Packaging Frameworks
The Consumer Goods Forum Unveiled the Liquid Carton Guidance
Recyclable Produce Packaging Partnerships
Reflex Group and Marks & Spencer Partnered on Packaging
Archival Packaging Revivals
Chick-Fil-A Newstalgia Marks an 80th Anniversary Rollout
Curated Organic Beverage Menus
Fresh Blends' Menu Caters to People in University, College & More
Illustrated Regional Spirits Labels
L'Eau des Vivants Launches a New Labeled Range
Refillable Airless Glass Packaging
Mktg Combines Glass Packaging with Refillable Airless System
Greek-Inspired Bakery Packagings
The Daily Greek Packaging Rebranded by A.S. Strategy
Sustainable Luxury Packaging
Silverhand Estate Pairs Premium Wine with Reusable Packaging
Interchangeable Component Cosmetic Packaging
The APC Packaging Adapté Collection is Adaptable
Premium Dispensing Solutions
Aptar Beauty Unveiled New On-Shelf Dispensing Systems
Aluminum Sparkling Wine Bottles
CECI 1938's First-of-Its-Kind Design Fits a Cork, Cage & Seal
Sophisticated Tequila Packaging Designs
El Mayor Tequila Has Unveiled Redesigned Packaging
Redesigned Culinary Mix Packaging
The Sun-Bird Brand Debuts New Packaging for Its Range
Beverage Industry-Focused Packaging Equipments
Promarksvac Debuts New Vacuum Packaging Equipment
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Recyclable Paper-Made Tray Packaging
The PaperSeal Pressed Packaging is Cost-Efficient
Colorful Dental Packaging System
Veralidad Studio Reimagined Odoprox Packaging
Jersey-Inspired Juice Boxes
Appl7 & Eve Launched Soccer-Inspired Packaging for the Summer
Customizable Packaging Solutions
Wax Paper Global Has Introduced an Innovative Packaging Solution
Modular Wellness Packaging System
Presentable Introduced vial Multivitamin Identity
Artist-Designed Beauty Packaging
Youth to the People Celebrates 10 Years of Its Superfood Cleanser
Respiration Control Packaging Films
This Recyclable Film Packaging from Innovia Films is Effective
Food-Safe Recycled Packaging
Scanfill Launches Food-Grade rPP Foil with Prevented Ocean Plastic™
Accessible Meat Packaging Designs
MeatCrafters Unveils New Sliced Charcuterie and Salami Packaging
Perishable Food Management Platforms
Afresh Technologies Debuts Fresh Store Suite
Plastic-Reduced Food Packaging
SPAR Austria Trials Meat Packaging That Uses 70% Less Plastic
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
Bold Geometric Coffee Packs
3rd Floor Unveiled Its ORO Conceptual Coffee Packaging
Premium Morning Coffee Packaging
Anastasia Korsakova Designs New 'MORNESS' Brand Packaging
Retail-Ready Clamshell Bean Packagings
Melissa's Produce Boasts New Fresh Garbanzo Beans Packaging
Retro Snack Rebrands
Back to Nature Unveils California-Inspired Nostalgic Packaging Design
Revamped Packaging Brand Websites
Macpac's New Website Highlights its Sustainability Efforts
Experience-Focused Retail Carts
Target Redesigned Shopping Carts for Comfort and Convenience
Packaging Anniversary Refresh
King’s Hawaiian Marks 75 Years with a Joyful New Look
Bio-Based Packaging Concepts
UPM Specialty Materials and Paramelt Debut Paper-Based Packagings
Authentic Mexican Cheese Packaging
V&V Supremo Announces New Packaging for Queso Fresco
Retail-Ready Mango Packaging
The Mission Produce Lidded Mango Carton Supports Four Kilograms
Aluminum Sealing Gaskets
XINXIA PACKAGE Launches the New Printed Aluminum Foil Sealing Gaskets
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Structural Transparent Bag Designs
Maria Olhovnikova Designs a Clear Bag with Orange Straps
Meal-Ready Salad Kits
Fresh Express Positions Salads as Complete, Customizable Meals
Recycled Cold Chain Packaging
Flatlantic Uses Recycled EPS Fish Boxes to Cut Packaging Emissions
Design-Led Beverage Packaging
CREALIS Develops Integrated Packaging Solutions for Alcohol Brands
3D Packaging Designs
Pacdora Enables Online 3D Packaging Design, Preview, And Export
Refined Bourbon Bottle Designs
Bardstown Bourbon Co. Unveiled its New Core Packaging