When it comes to fresh product packaging, there are a few different categories that this collection looks to pinpoint. First, the packaging designs for perishable foods and second the few examples of products that might be prepackaged but look fresh enough that you do a double take.
Whether you're a believer or not, we are strongly influenced by packaging designs; when strolling the aisles in the grocery store it can be overwhelming with so many brands trying to grab your attention. These fresh product packaging designs put a distinct focus on getting our attention by using approachable colors and recycled materials, as a few examples. Fresh product packaging puts product details front and center to ensure that consumers get the right idea, which is being incorporated by prepackaged goods manufacturers as a way of garnering appeal.
35 Fresh Product Packaging Designs
From Delectable Juicery Branding to Artful Seafood Branding:
Michael Hemsworth — Aug 14, 2014 — Marketing
35
Implement-Patterned Packages
Cook Packaging Celebrates the Tools Necessary for Artistic Food Prep
34
Serial Numbered Fruits
Limited Edition Gokusen Bananas are Being Sold in Japan
33
Fashionable Snack Packaging
Emily Fruit Crisps Pouches Feature High-Fashion Fruit Prints
32
Versatile Health Food Packaging
Containers for Plus Kitchen Foods Make Eating Healthy a Snap
31
Product-Outlining Packaging
Corella Meat Branding Indicates the Exact Cut of the Animal Inside
30
Picturesque Ice Cream Branding
The SPIN! Gelato Design Uses a Cute Frame for Details
29
Coconut Shell Containers
Botia Nests for Food Make Use of Organic Waste to Reduce Produce Losses
28
Delectable Juicery Branding
This Fresh Juice Branding Identity is Healthy and Simple
27
Artisan Seafood Branding
The Sitka Salmon Shares Packaging is Artfully Illustrated
26
Upscale Corner Store Packaging
This 7-Eleven Fast Food Packaging Gets a Typographic Treatment
25
Simply Lovely Labelling
Bagas Bravas Packaging Marks Each Product Clearly in Cursive
24
Calorie-Controlled Meal Containers
The 360 Concept Packaging Contains 360 Calories Per Serving
23
Vibrantly Flavorful Sardine Boxes
Catia Oliveira's Cicero Packaging Represents a World of Flavors
22
Funky Fruit Branding
SunFeel Packaging Emphasizes the True Solar Exposure of its Farmed Foods
21
Uniquely Shaped Fruit Branding
WTRMLN WTR Packaging Reshapes a Sweet Natural Treat Around a Bottle
20
Reactive Food Labels
These Food Expiration-Indicating Packaging Degrades With Spoiled Items
19
Artisan Chocolate Packaging
Les Recettes d'Atelier Takes Pride in its Contents
18
Categorized Juice Branding
Roots & Bulbs Divides Nutrients into Informative Categories
17
Salvaged Smoothies
Rejuce Uses Food Surpluses for Eco-Friendly Juices and Soups
16
Aged Ice Cream Packaging
Premier Ice Cream Exudes an Updated Old-School Style
15
Fresh Produce Packaging
The Whole Foods Packaging for Brooklyn Has Local and Regional Appeal
14
Typographic Dessert Cups
Packaging for Enough of a (Very) Good Thing is Refreshingly Light
13
Undulating Dairy Branding
Violet Hill Farm Cheese Packaging Emulates the Cows' Grazing Landscape
12
Indulgently Healthy Ice Creams
DF Mavens is Offering Delicious Dairy-Free Ice Cream Treats
11
All-Natural Baby Food
Beech-Nut Brings Real Food for Babies That Taste Great
10
Humanized Packaged Juices
Bunch Juice Company Has Named and Personalized Their Products
9
Approachable Meat Merchandizing
Southern Pastures Lamb Packaging Has a Pleasant Masking Component
8
Oat-Based Smoothies
Oatworks Packaging Makes Its Healthy Oatmeal Smoothie Ingredients Exciting
7
Wholesome Munchies Merchandizing
Luna Burgers Packaging Celebrates Healthiness in its Graphics
6
Literal Hand-Picked Packaging
Fresh Picked Certified Organic by Allysha Bendik is Sustainable
5
Condensed Egg Packaging
Pafylida Farm in Greece Uses a Compact Design
4
Iced Coffee Cartons
The Blue Bottle Coffee Comes Packaged in a Milk Carton
3
Squeezable Mayo Pouches
This Concept for My Own's Mayonnaise Subtly Emphasizes Health
2
Top Heavy Fruit Packaging
LOVE EARTH Takes on a Slanted Shape
1
Artful Seafood Branding
Cicero Sardines' Packaging Features Underwater Life Illustrations
Related Ideas
Comical Personified Snack Doodles
The 'Orange Is The New Snack' Food Blog Brings Meals to Life
Nutrition-Focused Branding
RAW by Lauren Nicole Foot Uses Text to Highlight Health Benefits
Minimalist Water Branding
Ait Putih is a Fictional Brand by Wiko Williams
Funny Food Packaging
Tossed Branding is Printed with Bold Colors and Witty Quips
Taunting Food Illustrations
Artist David Olenick's Illutrations Depict Foods if They Could Talk
Unpackaged Food Supermarkets
Original Unpacked is Lowering Food Waste by Unconventional Means
Artisanal Confection Packaging
ZumZumZ Offers Special Treats to Reward Oneself
Picturesque Ice Cream Branding
The SPIN! Gelato Design Uses a Cute Frame for Details
Artisan Water Branding
New Zealand Artesian Luxury Water Bottles Are Stamped with Opulence
Minimalist Milk Branding
Simple Branding Identities Like The Pressery Always Stand Out the Most
Minimalist Milk Branding
The Milk Bottle Design for Sarda Farms Modern, but Vintage-Inspired
Decreasing Origami Cartons
The U Shape Travel Set Conveniently Downsizes During Your Trip
Instant Herb Garden Packaging
By.herb Starts to Spouts After Its Packaging is Opened
Minimalist Tea Packaging
2 Tea Bags Celebrates the Idea of "Tea for Two"
Cultural Heritage Beer Branding
Swing Microbrewery Celebrates Quebec's Rich History
Eco Summer Snack Packaging
The BonBonBon Coconut Balls Come in a Convenient Picnic Pack
Non-Electric Food Storage
The Mitti Cool Clay Fridge Prevents Food Waste in Developing Countries
Collaged Veggie Drink Branding
Ridna Marka Juice Cartons Come Together to Form a Vivid Picture
Multi-Layered Packaging Design
Greg McNamara Kept with a Minimalist Design for Relays Headphones
Recycled Soap Packaging
S.H.I.N.E. is a Project Focused in Mozambique for Those in Need
Simple Shape Snack Branding
The EasyFood Packaging Concept by Adrienn Nagy is Fun and Graphic
Luxurious French Mouthwash
Buly's Eau De La Belle Haleine is a Decadent $41 Mouthwash
Elementary Egg Packaging
No Hatch Eggs Uses the Basics for Wrapping its Products
Decadent Grocery Packaging
Woolworths Gold Grocery Store Food Packaging is Unusually Upscale
Darkly Silky Coffee Packaging
The Alabaster Coffee Co.'s Black Coffee Bags Look Deliciously Smooth
Food-Inspired Candle Packaging
The Produce Candles are Based on Popular Ingredients
Negotiable Payment Cafes
The UK is Offering Its First Pay-As-You-Feel Cafe
Mythical Woman Soap Packaging
Hushh Stewards is Designed Around the Concept of Secrets as a Sin
Exclamatory Skincare Packaging
Let's Face It by Siri Slabakk Berg is a Minimalist Design
Wholesome Pet Food Packaging
Iams Healthy Naturals Pet Food Packaging Lays Out All Its Ingredients
Beauty Patch Experiments
The Dove Beauty Patch Experiment Shows Women They are Beautiful
Vibrant Takeaway Packaging
Kessalao's Takeaway Food Packaging is Unmissably Bright
Craft Coffee Delivery Services
This Craft Coffee Service Will Get You Hooked on New Roasts
Intrepid Whisky Packaging
The Johnnie Walker Explorers’ Club Collection Showcases Worldly Flavors
Region-Representative Vino Packaging
BLACK ENZED Symbolizes the Different Areas of New Zealand
Minimalist Symbolism Branding
The Secret Keepers Feature Mysticism Symbols in its Packaging
Family-Founded Summer Brews
This Geneva Lake Beer is a New Taste to Try on International Beer Day
Tropical Liqueur Bottles
Packaging for the Laguna Sweet Liqueur Captures Island Decadence
Caffeinated Cannabis Beverages
The Legal Iced Coffee Drink Comes With a Dosage of THC
Perforated Wine Packaging
Error Wine Reminds Users of Memory Loss While Drinking
Personalized Winemaker Boxes
The Signature Series Wine Boxes Highlight Independent Winemakers
Illustrative Drink Packaging
Antidote's Juice Packaging Tells a Story for Its Unique Benefits
Fine Art Fragrance Packaging
The Thymes Studio Collection Exudes Elegance
Geographic Treat Branding
Spot Farms Informative Branding Identity Will Keep Dog Owners Happy
Excitable Cafe Branding
Brianne Boland's Coffee and Ice Cream Shop Packaging Screams Enthusiasm
Aged Ice Cream Packaging
Premier Ice Cream Exudes an Updated Old-School Style
Tree-Transforming Mugs
This Heat Sensitive Cherry Blossom Mug Changes Depending on Temperature
Ink-Blotted Perfume Packaging
Vilde Perfume Branding Uses a Minimalist Design
Stacked Tea Branding
Silva Vitea Comes in a Shelf-Like Package
Deathly Wine Branding
Saint Muerte Wine Receives a Makeover by Chad Michael
Sorrow-Filled Vodka Packaging
This Misery Vodka Design is Minimalist and to-the-Point
Busty Bikini Desserts
These Chocolate Strawberries are Decorated to Look Like Triangle Swim Suits
Edible Insect Branding
Ant Eater by Sarah Kim Promotes Eating Bugs
Possessive Chocolate Packaging
Hands Off My Chocolate Wrappers Don't Want You to Share
Triangular Tea Packaging
Boxes for Tea Forte Take Inspiration from Basic Geometric Shapes
Cannabis Ice Cream Bars
The Krondike Bar is a Delicious Ice Cream Treat With an Special Ingredient
Open-Mouthed Candy Packaging
YUM Factory by Bernelle Visser Uses Quirky Characters
Pictogram Animal Packaging
Rafal Kwiecien Creates the Coal Package Series
Ready-to-Drink Bagged Cocktails
Kold Cocktails is Both Casual and Classy
Pay-As-You-Feel Cafes
The Real Junk Food Project in the United Kingdom Offers Services by Donation
3D-Printed Golf Clubs
'Discover' is a Telescopic Golf Club for Design Agency Webb deVlam
Playful Liqueur Branding
Bomapi's Visual Branding Identity is Funky and Fresh
Colorful Bon Bon Bags
Packaging for Petit Bon Bon is Straightforward and Color-Coded
Artisan Brew Branding
This Left Field Cider Co Bottle Design is Elegantly Rustic
Hypochondriac Healing Kits
Flora Cruells Benzal's Unique Survival Kit Appeals to Hypochondriacs
Vibrant Hot Sauce Branding
VIBE Hot Sauce Stands Out with Unexpected Hues
Inkblot Skull Wine Packaging
Beyond the Grape Wine Goes with a Horror Theme
Shapely Vodka Branding
The INEY Packaging by StudioIn Takes on Distinct Qualities
Holistic Oil Branding
Packaging for HOME by Nature Olive Oil Products Shares Its Philosophy
Zesty Ginger Ice Creams
Haagen-Dazs' Lemon Ginger Ice Cream Promises to Make You Feel Better
Shameless Donut Packaging
Numnut Donuts by Hannah Lynch Celebrates Indulgence
Sarcastic Meat Packaging
The Folklore and Farm Design Pokes Fun at Common Terminology
Natural Popsicle Packaging
Gluck Am Stiel Natural Fruit Popsicles Have Simple, Colorful Wrappers
Infant Food Storage Systems
Infantino's Squeeze Station Makes Packaging DIY Baby Food a Breeze
Travel Energy Tablets
Viraxe's Energy Pills Are Compact and Dissolve in Water for Instant Energy
Kid-Friendly Milk Flavoring
Milksplash Makes the Healthy Drink More Delicious for Growing Kids
Retro Wood Packaging
Greg Ellis Gives an Industrial Feel to TN Fruit Co.
Eclectically Colored Soap Branding
Enjabonarte is Set with Bright Hues to Stand Out
Upscale Popcorn Branding
AMAIZE Popcorn is Natural and Nutritious
Energetic Juice Cans
Good Juicery's Sparkling Juice Can Designs Brim with Energy and Whimsy
Retro Orange Juice Packaging
This Concept Orange Juice Packaging Has a Charming Homestyle Feel
Industrial Beauty Product Packaging
Body Butter is Updated with a Manly Look by Jenelle Bremault
Literal Fiesta Sweaters
These Mayo 5 Sweaters Joking Turns Cinco de Mayo Day into a Stylish Pun
Whimsical Chocolate Bar Wrappers
Eddie Sim's Chocolate Bar Wrapper Concept Evokes Childhood
Playful Speech Bubble Packaging
The Noshi Ice Cream Branding is Comical
Princess Snack Packaging
In Japan, Fans Can Purchase Edible Disney Frozen Film Goodies
Fruit Jerky Products
Snact Uses Surplus Food to Create Healthy Snacks Kids Will Love
Pastel Popsicle Packaging
Wrappers for Yoguta's Yogurt Popsicles Are Delightfully Retro
Decadent Summer Ice Creams
Häagen-Dazs' 2014 Limited Edition Ice Creams Simplify Fancy Desserts
Weathery Ice Cream Branding
Rain or Shine's Ice Cream Containers Suit Any Season
Root Vegetable Ice Creams
Haagen-Dazs Japan is Introducing Sweet Potato and Pumpkin Ice Cream
Illustrative Yogurt Packaging
Dreaming Cow's Natural Yogurt Containers Shows Exactly What's Inside
Naturalistic Olive Oil Packaging
Zoo Studio Designs the Branding for Rocarell
Dripped Olive Oil Branding
Notio Olive Oil is Proud of its Southern Greek Routes
Subtly Textured Packaging
Jennifer Foote Re-Brands Hot Chocolate for Williams-Sonoma
Delicious Dog Meal Packaging
The Dingo Natura Dog Food Branding is Simple and Wholesome
Geometric Popsicle Packaging
Artic Monkeys Uses a Distinct Branding Design
Holistic Honey Branding
Beaney Wild Honey's Branding and Packaging Identity is Stunningly Sweet
Miniature Confection Figurines
Etsy's Petit Plat Shop Creates Inedible Dessert Sculptures
Transparent Juice Boxes
The Capri Sun 'Clear Bottom’ Pouches Help You Spot Mold Before You Drink
Cryptocurrency Branding Projects
JP Brenner Develops a Conceptual Brand Identity for Bitcoins
Legend-Based Beer Packaging
Boksem Beer is Inspired by Legendary Adventures in South Africa
Matriarchal Ice Creams
eCreamery's Mother's Day Treats Celebrate Moms and Grandmas
Beach-Inspired Branding
The Malo Cider Packaging by Adrienn Nagy Has a Nautical Feel
Paint-Dipped Mug Designs
The Band of Outsiders x Starbucks Collaboration Revamps the Classic Cup
Planetary Beer Branding
Bell's Brewery Created a Line of Beers That are Out of This World
Iced Coffee Cartons
The Blue Bottle Coffee Comes Packaged in a Milk Carton
Miniature Ice Cream Pies
These Blueberry Pie Ice Cream Sandwiches Offer Bite-Sized Indulgence
Healthy Ice Cream Branding
Clemmy's Ice Cream Comes in Smaller Portions to Regular Intake
Vintage Toothpaste Packaging
Fresh Toothpaste Goes Retro with its Latest Design
Scandinavian Wine Bottles
Blossa's Mulled Wine Packaging Celebrates the Swedish City of Dalarna
Savory Cottage Cheeses
Hood's Cucumber Dill Flavored Cottage Cheese is an Innovative Award Winner
Refined Nutty Branding
Nocciolart's Rustic Branding Identity is Simple and Charming
Tantalizing Carrot Milkshakes
This Unique Milkshake Flavor is Filled with Vanilla and Carrot
Water Buffalo Ice Cream
Double 8 Dairy Gelato is Made from a Different Kind of Milk
Stone-Inspired Concept Packaging
Wildstone Deo's by Hiren Dedhia is a Play with Natural Products
Minimalist Olive Oil Branding
Yanni’s Olive Grove Receives a Simplistic Makeover
Lunar-Inspired Wine Packaging
MoonCook is a Conceptual Branding Project for Wine
Orange Blossom Branding
NADÈGE's Artist Packaging Series Showcases Different Canadian Artists
Flavorful Nougat Packaging
Packaging for Mondo Nougat Features Creative Food Styling
Treasure Map Chocolate Branding
Marou's Chocolate Bar Packaging is the 'X' That Marks the Spot
Caffeine Loyalty Tanks
The 'Death Before Decaf' Tank Has an All or Nothing Attitude
DIY Frozen Desserts
The Ice Cream Cake Recipe by Sibylle of Funky Time is Gorgeous
Heritage-Inspired Scotch Branding
Dewar's by Stranger & Stranger Goes Back to its Roots
Abstract Shampoo Packaging
Aroma by 2Yolk Uses Surreal Shapes
Summery Java Brews
The New High Brew Coffee Flavored Ice Coffee Line is Delicious
Provincial Wine Packaging
This Charming Wine Packaging Design is Perfect for Lazy Summer Picnics
Detailed Bull Wine Branding
Stieb Cellar Wine Uses an Animalistic Logo
Fetching Treat Packaging
Purina's Beggin' Poppers Pet Treat Packaging Initiates a Game
Particle Physics Mugs
These Unique Cups Visually Explain the Higgs Boson Protons
Striped Honey Branding
Les Trois Ours Manuka Honey Has a Rustic Look
Rainbow Ice Cream Cake
This Frozen Dessert is the Perfect Way to Celebrate National Ice Cream Day
Papery Donut Decorations
This Tissue Garland Cleverly Looks Like a Delicate Sprinkled Dessert