These August 2016 commercials range from sporty feminine hygiene ads to heroic streaming campaigns that promote a popular website with the help of a well-recognized social media mascot.
Additional standouts include personalized fatherhood campaigns and cool mom ads that dispel common parenting stereotypes. For example, Johnson's latest commercial spotlights dedicated and hardworking dads who are proud to show their soft side. While moms are often depicted as capable parents, dads can be ridiculed in most mainstream marketing examples -- appearing to lack common sense or parenting knowledge. This commercial rejects the common notion and pulls at the heart strings of viewers.
Anime parody promotions and sitcom-themed pizza ads round off these August 2016 commercials and reference popular culture to garner the attention of young audiences who will relate to memorable quotes and characters.
Top 80 Commercial Trends in August
From Sporty Feminine Hygiene Ads to Heroic Streaming Campaigns:
Jana Pijak — Aug 28, 2016 — Marketing
78
Viral Instagram Campaigns
This Selena Gomez Photo is the Most Liked Photo of All Time
77
Satirical Award Show Campaigns
This SatirAd Points Out The Narcissistic Nature of Award Ceremonies
76
Spontaneous Soda Ads
Coca-Cola's Ad With Jordan Spieth Takes a Creative Turn
75
Cheeky Tourism Campaigns
Bowen Island Urges People to "Tell Your Friends It's Awful Here"
74
Satirical Fast Fashion Commercials
This Old Navy Campaign Teaches Moms About Cool Clothes
73
Twerking Drink Mixing Ads
Semtex's 'Twerk Shaker' Commercial Revolutionizes How Drinks are Made
72
Athletic Female Empowerment Ads
Nike's New Ad Features an All-Female Cast of Indian Athletes
71
Realistic Morning Routine Ads
This Organic Valley Ad Shows What Women's Mornings are Really Like
70
Cool Mom Ad Campaigns
These Commercials Aim to Negate Stereotypes of At-Home Moms
69
Romantic Cat Food Ads
This Sheba Cat Food Commercial Shows Just How Devoted Its Pet Owners Are
68
Comical Masculine Scent Ads
These Old Spice Commercials Show Men Claiming Power Through Scent
67
Celebrity-Infused Social Activism
We Are the Movement Enlists Stars to Speak On Racial Injustice
66
Infantile Olympics Ads
Nike's Commercial Shows the World's Most Celebrated Athletes as Babies
65
Anime Parody Promotions
A New Simpsons Parody Shows Homer Playing Pokémon Go at the Zoo
64
Comical Local Ads
Kentucky for Kentucky Released a Comical Commercial About the Kentucky Fun Mall
63
Multicultural Retail Commercials
Target's 'Lúcete A Tu' Manera Campaign Targets Hispanic Consumers
62
Enchanting Furniture Ads
A Short Teaser Ad Shows the Dynamic Use of IKEA Material in a New Line
61
Creative Home Decor Commercials
This HomeGoods Ads Focused on Individual Design Preferences
60
Inclusive Olympic Ads
Canadian Tire's Heartwarming Ad Pays Tribute to the Canadian Olympic Team
59
Branded Food Documentaries
'Unbroken Ground' Highlights Patagonia's New Food Business
58
Comedic Fast Food Ads
This Burger King Mockumentary Chronicles a Whopper Blackout
57
Lending Library Campaigns
The Toronto Tool Library Advertises It Has Tools for (Almost) Anything
56
Tear-Jerking Holiday Advertisements
Dick's Sporting Goods' Festive Ad Features a Real Family
55
Apologetic Basketball Ads
Canada Basketball Celebrated the Sport's Anniversary by Saying "Sorry"
54
Female-Focused Boxing Ads
Everlast's 'I'm a Boxer' Ad Aims to Empower Young, Female Athletes
53
Next-Gen Car Commercials
The 'Blackbird' Could Completely Change How Car Commercials Are Shot
52
Goth Shower Gel Ads
Radox Shows Its Products Have the Ability to Alter the Moods of Teenage Goths
51
Feature-Focused Auto Ads
Ford Mexico's 'Características' Commercial Highlights Car Capabilities
50
Trans-Positive Sports Collections
H & M Released a Video for Its 'Every Victory' Collection
49
Imperfect Athlete Commercials
Ronda Rousey is the Star of the #NeverPerfect Reebok Campaign
48
Romantic Car Commercials
This Honda Campaign Shows Consumers Falling in Love with Its Models
47
Adventurous Vegan Perfume Ads
The Stella McCartney POP Scent is Promoted in This Short Film
46
Strength-Oriented Web Series
The Fuerza Ford Web Series Showcases Mexican Boxers and the F-150
45
Family-Centric Furniture Ads
IKEA's #EverySecond Campaigns Encourages Families to Interact
44
Toast-Based Butter Ads
The 'I Can't Believe It's Not Butter' Ad Features a Wi-Fi Enabled Toaster
43
Awkward Sneaker Commercials
Jonah Hill Pretends to Be an Awful Spokesperson in a Reebok Commercial
42
Serene Underwater Ads
'Easybreath' Makes Snorkeling Seem as Peaceful as Breathing Above Water
41
Storytelling Diaper Ads
This Ad is Designed to Appeal to Moms Buying Eco-Friendly Baby Products
40
Musical Parody Ad Campaigns
Xero's 'Chasing Payments' Uses Adele's Hit Song to Attract Clients
39
Trusting Car Commercials
This Subaru Ad Celebrates the Car Company's 'Most Trusted Brand' Award
38
Animated Camera Ads
This GoPro Advertisement Promotes 'The Secret Life of Pets'
37
Cinematic Car Commercials
The Fiar 'R is for Respect' Ad Chronicles Mob Life on the Streets
36
Heartwarming Airport Ads
Heathrow Celebrates 70 Years of Travel with Its 'First Flight' Ad
35
Remixed Musical Ads
This Wayfair Commercial Revisits An Iconic Jingle Of the Past
34
Obstacle Course Motherhood Ads
Ziploc's 'Tough Mother' Ad Replicates the Challenges of Being a Mom
33
Animated Anti-Fast Food Ads
Chipotle's New Short Film Takes Aim at Fast Food Companies
32
Empowering Feminist Campaigns
Dove's New Campaign Focuses on Something Other Than Beauty
31
Frantic Holiday Shopping Ads
Cabela's 'Santa's Helpers' Campaign Stared Two Reality Show Stars
30
Child Safety Car Commercials
This Car Ad Addresses the Anxieties That First Time Parents Feel
29
Emotional Yogi Commercials
This Comical Ad Shows the Usefulness of Yelp Reviews
28
Uplifting Christmas Commercials
This 'Elverys' Sport Commercial Features a Celebrity Soccer Player
27
Parenting Hack Holiday Campaigns
This Hershey's Ad Gives Parents Creative DIY Ideas
26
Easygoing Beer Commercials
House Beer's Debut Ad Captures the SoCal Lifestyle
25
Humorous Child Care Ads
This Ad Shows the First Time a Father is Left Alone to Care for His Baby
24
Maternal Restaurant Ads
Ruby Tuesday's 'Shy Girl' Ad Speaks to Moms with Young Families
23
Empowering Mother's Day Commercials
Walmart Mexico's #CelebraSerMujer Campaign Appreciates Moms
22
Comparative Sofa Ads
This Pottery Barn Commercial Dissects a Couch to Show Off Its Features
21
Sporty Feminine Hygiene Ads
This Always Ad Shows Young Girls That Nothing Can Hold Them Back
20
Transgender Equality Campaigns
This Ad About Restroom Laws Was Made to Run During Trump's Speech
19
Star-Studded Holiday Ads
This Holiday Ad for Champs Sports Shows How to Style adidas Originals
18
Honorary Athlete Commercials
Samsung's 'The Chant' Pays Tribute to South Sudan's Olympic Team
17
Fast Food Parody Ads
Mcdonald's 'GRAVICHEESE Commercial Takes the 'Triple Cheeseburger' into Space
16
Fashion-Focused Decor Ads
The CB2 x the Hill-Side Ad Spotlights the Clothing Label's Inspiration
15
Comedian-Branded Tech Ads
Best Buy and Adam Devine Are Showing Consumers 'How to College'
14
Inspiring Hijabi Athlete Ads
The New Nike Training Ad Stars Female Weightlifter Amna Al Haddad
13
Youth-Centric Auto Ads
Ford Mexico's Ford Figo Ad Takes Viewers on a Journey to Outer Space
12
Raw Maternal Beauty Campaigns
Dove's 'A Mother's Beauty' Ad Celebrates Real Moms
11
Rejuvenated Home Office Ads
This IKEA Home Tour Video Features a Comprehensive Makeover
10
Caffeinated Mom Commercials
This McCafe Coffee Ad Focuses on Hard-Working Moms
9
Star-Studded Ad Campaigns
These Retro Calvin Klein Ads Reveal the Insecurities of Celebrities
8
Annual Sports Holiday Campaigns
Foot Locker's Fourth 'Week of Greatness' Ads Featured Tracy Morgan
7
Superhero Streaming Ads
This Netflix Ad Enlists Vine Star 'BatDad' to Promote the Site
6
Anti-Consumerism Outdoor Ads
The REI #OptOutside Campaign Discourages Black Friday Shopping
5
Localized Home Decor Ads
The West Elm LOCAL Commercial Inspires Community Support
4
Familial Sportswear Ads
Columbia Sportswear's 'Ski Rescue' Ad Stars Brand Martriach Gert Boyle
3
Seasonal Furniture Commercials
Ashley Furniture's 'Hello Summer' Ad Celebrates the Summer Season
2
Personalized Fatherhood Campaigns
This Ad Negates Stereotypes of Incompetent First-Time Fathers
1
Political Candy Campaigns
This Peeps Commercial Targets Millennial Moms in a Clever Way
Related Ideas
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Graphic-Adorned Summer Fashion Collections
Boys Lie's June Collection Drop Was Stunning
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Doll-Inspired Personal Care Collections
Barbie™ x Lush Cosmetics Launches on August 9th
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Anime-Inspired Restaurant Campaigns
McDonald’s Unveils an Anime & Manga Series Called 'WcDonald’s'
Hilarious Judicial Beauty Ads
e.l.f. Cosmetics Debuts "Judge Beauty" Campaign
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Cooling Women's Football Jerseys
adidas Football Just Debuted New FIFA Women’s World Cup Jerseys
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Gen Z-Targeted Fruit Snacks
Gushers and Fruit by the Foot Received Logo Refreshes
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Mood-Enhancing Deodorants
Soft & Dri Aluminum-Free Deodorant Now Comes in Three New Scents
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Gen Z Fragrance Campaigns
Axe's Fine Fragrance Collection Campaign Stars Lil Baby
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Channel-Switching Commercials
This Tubi Super Bowl Ad Tricked Millions of Sports Viewers
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Hispanic Hair Care Campaigns
Acast and Henkel Fostered Positive Conversations in a New Campaign
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Cookies-Inspired Personal Care Lines
Native Unveils a Girl Scouts of the USA Personal Care Line
Youth-Targeted Water Ads
Wyler's Light Launches Vibrant Campaign to Add Flavor to Plain Water
Short-Form Soap Operas
Unilever and TikTok Created a Content Series to Target #CleanTok
Cartoon-Themed Kitchen Products
The Yoshinoya at Home Campaign Features Sanrio Characters
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Humorous Period Care Campaigns
Thinx's New Period Underwear is Introduced in an Ad by OBERLAND
Anti-Sexist Beer Campaigns
Miller Lite Launches ‘Bad $#!T to Good $#!T’ Ahead of Women’s Day
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Comedic Laundry Campaigns
Tide Partners with Kumail Nanjiani in a New Campaign
Creator-Endorsed Fruit Snacks
BloxSnacks is Using YouTuber Partnerships to Appeal to Gen Alpha
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Sticky Skincare Ads
e.l.f. Cosmetics' Super Bowl Ad Stars Jennifer Coolidge & "Baby Dolphin Skin"
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Angelic Toilet Paper Packaging
Angel Soft is Swapping Its Photorealistic Baby for an Animated One
Peaceful Holiday Ads
IKEA's Take A Holiday From The Holidays Reminds People to Find Calm
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Bold Sports Apparel Campaigns
New Balance Unveils 'We Got Now' Campaign Featuring Shohei Ohtani
Unsubscribing Activity Campaigns
Unsubscribe for Sports Challenges Canadians to Get Active
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Sketch Comedy Retail Commercials
The Target Lady Ad Revives a Familiar Comedic Character
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Refreshing Festival Activations
The Mitchum Fresh Factory Shares Experiential Sampling
Comedian-Backed Razor Campaigns
Annie Murphy and Eric Andre Head the BIC EasyRinse Razor Campaign
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Adaptive Gender-Neutral Antiperspirants
Unlimited by Degree Features SmartAdapt Technology
Blockbuster Shopping Campaigns
Walmart Reunited the Mean Girls Cast for Its Black Friday Ads
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Age-Inclusive Father's Day Campaigns
Brooks Brothers' Latest Campaign Celebrates Dads
Raptors Basketball Campaigns
Gillette Partners with Raptors Gradey Dick and Gary Trent Jr.
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Sporty Laundromat Takeovers
Heineken's LaundroMatch Turns 24-Hour Laundromats into Sports Bars
Live TV Streaming Campaigns
Quinta Brunson Stars in Hulu + Live TV's New Campaign
Private Label Product Promotions
This Target Game Day Promotion is Shawn Johnson-Approved
Big-Screen Cat Ads
INABA is Celebrating National Cat Day with "the Ultimate Cat Video"
Whimsical Hygiene Expansions
Personal Care Brand Clean Age Launches at Walmart Stores
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Nautical-Themed Streetwear Campaigns
KENZO Presents its New SS23 Collection in a Bright Campaign
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Child-Focused Handwashing Ads
Lifebuoy Continues Global Handwashing Campaign, H for Handwashing
Pizza-Themed Beer Promotions
This Old Golden Hen Promotion Offers Wood-Fired Pizza Ovens
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Heritage Month Sports Campaigns
ESPN's 'Somos' Campaign Celebrates Hispanic Sports Icons
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Sweat-Themed Comedy Specials
Secret Clinical Deodorant Hosted a Live Comedy Special
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids