Category
Fashion
Occasion Coding
4.5
Trend score
What's Happening
What is the Routine Reward trend?
Routine Reward: Instead of asking consumers to participate in a separate program, brands are incentivizing routine activities like social media interaction and web browsing for enhanced brand awareness. Adapting to the discerning consumer even more, the incentives boost brand ubiquity to make lifestyle incorporation easier and more natural than with traditional programs.
Evidence
Examples of the Routine Reward trend
CategoryMarketing
Action-Based Loyalty Apps
Juengo's Customer Rewards Come from Deeds Rather Than Product Purchases
The retail industry can benefit from implementing similar action-based loyalty programs to increase customer loyalty and retention.
CategoryBusiness
Digital Customer Loyalty Platforms
'Swipii' is a Unique Tablet-Based Digital Loyalty Platform
Retailers can benefit from using tablet-based loyalty systems to enhance customer loyalty.
CategoryTech
Photo Rewarding Apps
SnapMyAd is an App That Connects Instagram Users to Big Brands
Advertising companies can leverage photo rewarding apps to access user-generated content for their campaigns while also rewarding users for their contributions.
CategoryTech
Customer Gifting Apps
Front Flip App Lets Store Owners Interact with and Reward Loyal Customers
Front Flip's customer gifting app can revolutionize the retail industry by enhancing customer engagement, loyalty, and personalized rewards.
Trend themes
Themes within the Routine Reward trend
Three behaviours holding the trend together01
Action-Based Loyalty Programs
Brands incentivize routine activities rather than purchases to foster customer loyalty and engagement.
02
Digital Customer Loyalty Platforms
With the use of a tablet or mobile app, businesses can build customer loyalty through digital engagement, customized rewards programs, and maintaining customer records.
03
Customer Gifting Apps
Businesses can interact more effectively with their customers by offering instant rewards and personalized gifts through mobile marketing.
Industry implications
What the Routine Reward trend means for industry
Where the trend changes the playbookFor
Retail
Brands can use these trends to engage with customers and incentivize brand awareness through social media interactions, gifting and loyalty programs.
For
Hospitality
Restaurants and bars can use digital loyalty platforms to keep track of their customers and offer personalized rewards for their loyalty and patronage.
For
Marketing
By utilizing digital loyalty platforms and customer gifting apps, businesses can create customer-centric marketing strategies that offer long-term value for their customer base.
Trend signals
Trend signals for Routine Reward
Trend score 4.5 out of 10, from popularity 84%, activity 44%, freshness 8%.
Popularity84%
Activity44%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
