Brands offer incentives for everyday actions
Implications - Instead of asking consumers to participate in a separate program, brands are incentivizing routine activities like social media interaction and web browsing for enhanced brand awareness. Adapting to the discerning consumer even more, the incentives boost brand ubiquity to make lifestyle incorporation easier and more natural than with traditional programs.
Trend Themes
1. Action-based Loyalty Programs - Brands incentivize routine activities rather than purchases to foster customer loyalty and engagement.
2. Digital Customer Loyalty Platforms - With the use of a tablet or mobile app, businesses can build customer loyalty through digital engagement, customized rewards programs, and maintaining customer records.
3. Customer Gifting Apps - Businesses can interact more effectively with their customers by offering instant rewards and personalized gifts through mobile marketing.
Industry Implications
1. Retail - Brands can use these trends to engage with customers and incentivize brand awareness through social media interactions, gifting and loyalty programs.
2. Hospitality - Restaurants and bars can use digital loyalty platforms to keep track of their customers and offer personalized rewards for their loyalty and patronage.
3. Marketing - By utilizing digital loyalty platforms and customer gifting apps, businesses can create customer-centric marketing strategies that offer long-term value for their customer base.
4 Featured, 30 Examples:
110,263 Total Clicks
Date Range:
Aug 13 — Apr 14
Trending:
Average
Consumer Insight Topics:
