Projecting health concerns onto their pets, consumers invest in advanced pet care
Implications - Treating their companions as members of the family, consumers are investing in products specifically designed to increase the health and longevity of their pets. The billion dollar pet industry answers in kind with products that allow owners to project their own health woes onto their furry friends.
Trend Themes
1. Humanization of Pets Trend - Pet owners are projecting health and wellness concerns onto their pets, resulting in the development of products that cater to the health needs of pets and promote their longevity.
2. Smart Pet Products - The development of products such as automatic feeders and flea zappers cater to the convenience needs of pet owners, allowing them to monitor and manage their pets' wellbeing from a distance.
3. Indoor Pet Exercise Trend - As pet owners take responsibility for keeping their furry friends active, products such as dog treadmills and cat wheels allow them to exercise their pets indoors, regardless of the weather.
Industry Implications
1. Pet Health and Wellness Industry - Businesses can develop advanced products that cater to pets' health needs and promote longevity, aligned with the humanization of pets trend.
2. Smart Home Technology Industry - By developing smart pet products such as automatic feeders and flea zappers, businesses can cater to the convenience needs of pet owners who are seeking ways to monitor and manage their pets' wellbeing from a distance.
3. Pet Fitness Industry - Businesses can capitalize on the indoor pet exercise trend by creating advanced pet exercise equipment such as dog treadmills and cat wheels, allowing pet owners to take responsibility for their pets' fitness regardless of the weather.
