Bored with luxurious lifestyles, urbanites reframe lowbrow as hip
Implications - Although beer is traditionally considered a lowbrow libation, the rise of craft beer and elegant wares for consumption are rebranding it as a contender against champagne and wine. Elevating in social status like cycling or vinyl records thanks to wealthy urbanites, beer is becoming idolized for its status as the every man’s beverage that fits the resonating shift of cultural fascination with over-the-top extravagance to normalcy.
Trend Themes
1. Refined Beer Culture - As craft beer gains popularity, beer is no longer relegated to a lowbrow choice, and upscale products are making it onto upscale menus.
2. Eco-conscious Consumption - Consumers are interested in sustainability, and products made from recycled materials or other environmentally responsible processes are becoming increasingly popular.
3. Customization - Consumers are placing an emphasis on personalization, and products that offer options to tailor the experience to the individual are growing in popularity.
Industry Implications
1. Food and Beverage Industry - The rise of craft beer and unique beer accessories impacts the food and beverage industry, as menus and presentation need to keep up with changing demand.
2. Manufacturing Industry - The increase in eco-friendly products and the desire for customization impacts the manufacturing industry, as companies need to innovate and adopt new processes to meet demand.
3. Hospitality Industry - Businesses in the hospitality industry can take advantage of the refined beer culture trend by offering upscale drink options and unique experiences to patrons.
6 Featured, 47 Examples:
309,748 Total Clicks
Date Range:
Jun 13 — Sep 14
Trending:
Mild
Consumer Insight Topics:
