Adding eco appeal, brands are turning to bizarre materials for packaging
Implications - Adding both novelty and oftentimes an ecological upgrade to existing products, alternative forms of packaging are becoming more and more commonplace. In addition to piquing the interest of consumers, these materials also tend to inspire the packaging itself, creating even more shelf appeal.
Trend Themes
1. Eco-friendly Packaging - Innovative eco-friendly packaging designs are giving brands an opportunity to create sustainability-focused brand messaging while reducing environmental impact.
2. Use of Agricultural Waste - Companies are increasingly focusing on utilizing agricultural waste in their production processes, which helps to reduce waste, costs, and reliance on non-renewable resources.
3. Novelty Packaging - Brands are looking to create packaging that not only performs its intended function, but also offers a unique consumer experience that sets them apart from competitors.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from eco-friendly packaging solutions to mitigate its impact on the environment and increase consumer appeal.
2. Consumer Packaging - The consumer packaging industry has a large opportunity to shift to alternative, eco-friendly materials that offer unique consumer experiences while reducing waste production and environmental impact.
3. Manufacturing and Production - Manufacturing and production industries can benefit greatly from the use of agricultural waste, presenting an opportunity to create sustainable and cost-efficient production cycles.
