Category
Pop Culture
Ritual Assembly
Trend cluster
Category
Glamorizing
Awkward
Brands turn to purposely awkward branding to relate to consumers.
4.1
Trend score
What's Happening
What is the Glamorizing Awkward trend?
Glamorizing Awkward: Brands are turning to comically awkward advertising and products in order to come across as relatable. Awkwardness has become a popular aspect of humor, and is a more subtle approach to comedy. Consumers respond well to this approach because it humanizes brands, and signals that a company is tapped into popular culture.
Evidence
Examples of the Glamorizing Awkward trend
CategoryFashion
Awkwardly Positioned Model Shoots
Sanja Bistricic Captured Her Subjects in Unusual Poses
Photographers can explore unconventional poses and capture raw perspectives to create distinctive and captivating images.
CategoryFashion
Ironic Comedian T-Shirts
The Will Ferrell 'Swag' T-Shirt from Fancy is Perfect for Class Clowns
Disruptive innovation opportunity: Integrate technology into apparel, such as smart fabrics or interactive designs, to create a new and exciting shopping experience.
CategoryPop Culture
Awkward Arm Shaking Ads
The 'Awkward Shake' Video Showcases a Funny Hand Motion
Companies in the beverage industry can create viral ads on social media to promote their products.
CategoryMarketing
Awkward Youth Commercials
Sprite’s Awkward Soda Pop Commercial Reenacts Youth Culture
Potential for beverage companies to create engaging and relatable commercials targeting the youth demographic.
Trend themes
Themes within the Glamorizing Awkward trend
Three behaviours holding the trend together01
Awkward Advertising
Brands are using purposely awkward advertising to humanize their brand to tap into popular culture. Disruptive innovation minds can create new types of experiences and commercials to relay products in this humorous and offbeat way.
02
Ironic Fashion
Fashion brands are tapping into ironic and comedic fashion products to attract attention from consumers. Disruptive innovation can come from creating fashion trends that resonate with newer pop culture fads.
03
Artistic Awkwardness
Artists are using awkward and uncomfortable positioning of subjects to make their artwork appear edgy, rough and novel. Disruptive innovation experts can use this creative approach in branding their products with a unique positioning and perspective.
Industry implications
What the Glamorizing Awkward trend means for industry
Where the trend changes the playbookFor
Marketing
Marketing professionals can reference the awkward approach to advertising to tap into popular culture and to humanize their brand through humor.
For
Fashion
Fashion industry professionals can reference the ironic and comedic take on fashion trends to create fashion products that resonate with new cultural fads.
For
Art and Photography
Art and photography industries can utilize the awkward and uncomfortable positioning of subjects to make their works more edgy, rough, and novel. They can use this creative approach to generate a new offbeat style in their products.
Trend signals
Trend signals for Glamorizing Awkward
Trend score 4.1 out of 10, from popularity 64%, activity 51%, freshness 8%.
Popularity64%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
