Category
Fashion
Occasion Coding
Trend cluster
Category
Grunge
Glamorization
Pricey takes on grunge lets consumers take part without sacrificing quality.
4.8
Trend score
What's Happening
What is the Grunge Glamorization trend?
Grunge Glamorization: The popularity of purposely worn-out fashion is at a high, and to bridge the gap between high-end consumers and the lower-end side of fashion, upscale designers are producing their own takes on this look. This approach allows for consumers to take part in a novel shift without moving too far from their established shopping habits.
Evidence
Examples of the Grunge Glamorization trend
CategoryFashion
Uptown Grunge Fashion
The ELLE Norway August 2013 Editorial Features an Eclectic Wardrobe
The fashion industry can leverage the uptown grunge trend and eclectic fashion pairings to create new collections and broaden their customer base.
CategoryFashion
Chic Grunge Lookbooks
The Elizabeth and James Fall 2013 Line Features Flannel and Oversized Looks
This trend is a great opportunity for fashion designers to create cutting-edge collections that combine the edgy, relaxed feel of grunge styles with high-end, luxurious apparel pi…
CategoryFashion
Graffitied Couture Collaborations
The Saint Laurent x Sumi Ink Club Motorcycle Jacket is Youthful
The fashion industry has the opportunity to explore partnerships that incorporate streetwear styles and gritty, urban artist designs into their high-end fashion lines.
CategoryFashion
Youthful Grunge Fashion
The L’Officiel Singapore September 2013 Photoshoot Stars Helena Grey
Fashion brands can leverage the youthful grunge style trend to create innovative collections and marketing campaigns.
Trend themes
Themes within the Grunge Glamorization trend
Three behaviours holding the trend together01
Upscale Grunge Fashion
High-end designers produce their own takes on grunge look to bridge gap between luxury and streetwear fashion.
02
Youthful Grunge Style
Nineties grunge style makes a comeback with youthful turn, incorporating soft lighting effects and pastel hues.
03
Graffiti-infused Apparel
Bold designs merge classic apparel with monochromatic graffiti imagery, celebrating a youthful edgy aesthetic.
Industry implications
What the Grunge Glamorization trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Fashion designers can explore using grunge elements as a way to reach different segments of the market.
For
Luxury Industry
Luxury retailers and designers can find opportunities to create grunge-inspired collections that cater to a broader range of customers.
For
Art Industry
Graffiti artists can leverage collaborations with fashion companies to extend their artistic reach beyond street walls.
Trend signals
Trend signals for Grunge Glamorization
Trend score 4.8 out of 10, from popularity 58%, activity 79%, freshness 8%.
Popularity58%
Activity79%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
