This Promotion for Mundial FM Features Fictional Monsters Pacified by Music

By: Alexander Lam - Published: • References: radiomundialfm.br & ibelieveinadv
A collection of ads advertising Brazilian radio station Mundial FM feature iconic horror characters finding their inner peace. The print ads feature terrifying characters like Jason from 'Friday the 13th' and the vampire from 'Nosferatu.' The monsters are seen listening to Mundial FM while finding ways to subvert their bloodlust.

Mundial's promotion was designed and implemented by Brazil-based ad agency Lua Propaganda. Lua created the ads to demonstrate how relaxing the music played on Mundial can be. Jason is seen using his knife to make sushi while the vampire is seen donating blood. All of this is framed by a wire connecting to an iPod set to the Mundial FM radio station. Since Mundial plays esoteric music, the ads are the perfect way to promote the station. Stats for Carefree Horror Ads Trending: Older & Mild
Traction: 1,660 clicks in 58 w
Interest: 1.8 minutes
Concept: Mundial FM
Related: 56 examples / 43 photos
Segment: Neutral, 18-55
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