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Mundane Pop-Up

Moving away from shock value, retailers create temporary shops in ordinary spaces

Implications - Negating the surprise factor inherently linked to pop-up shops, retailers are taking the opposite approach by setting up shop as ordinary fixtures. A simpler approach that synergizes retail and routine, pop-up shops with an everyday theme are getting noticed by blending into their surroundings while simultaneously satiating a need for hyper-convenience.
Trend Themes
1. Everyday Pop-up Shops - Retailers creating pop-up shops with an everyday theme are getting noticed by blending into their surroundings while simultaneously satiating a need for hyper-convenience.
2. Independent Media Pop-ups - Pop-up businesses like The Newsstand in Brooklyn, USA, are a great marketing tool to promote independently published literature.
3. Repurposed Retail Spaces - Ventures like the Pop Up Repair Shop in NYC aim to limit the amount of items that go to waste by offering repair services in a temporary retail space.
Industry Implications
1. Retail - The trend of using everyday spaces for pop-up shops presents an opportunity for retailers to experiment with unconventional locations and attract new customers.
2. Media - The rise of independent media pop-ups presents an opportunity for media professionals to explore new ways of promoting and distributing niche content.
3. Environmental Services - The repurposing of retail spaces for ventures like Pop Up Repair Shop presents an opportunity for environmental service providers to offer sustainable solutions to the problems of waste and consumerism.
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
607,513 Total Clicks
Date Range:
Mar 13 — Dec 13
Trending:
Warm

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