Products for men are further gendered with a hyper-masculine design
Implications - Appealing to men that negate the de-gendering of society, brands are creating products that are not simply directed at men, but crafted in their patriarchal likeness. Facial hair and sports equipment is used as the epitome of toughness that is converted into everyday products that convey a man's sense of macho self.
Trend Themes
1. Hyper-masculine Design - Products that cater to men are created with a macho look and feel to appeal to those who embrace traditional masculinity.
2. Playful and Functional Accessories - Functional accessories that also act as playful and fun conversational pieces gain popularity among men.
3. Disguising Everyday Objects - Everyday objects are disguised as something else, appealing to a sense of humor while serving their practical purpose.
Industry Implications
1. Men's Fashion - By embracing hyper-masculine designs and introducing playful accessories to traditionally conservative items, men's fashion proves to be a growing industry with disruption opportunities for brands.
2. Home Security - These disguised home security items show innovation opportunities in creating secure, functional furniture elements that are aesthetically pleasing.
3. Alcohol Industry - Creative designs that incorporate functionality with celebrating alcohol provide an opportunity for disruption in the alcohol industry.
8 Featured, 68 Examples:
678,794 Total Clicks
Date Range:
Jul 13 — Sep 14
Trending:
Mild
Consumer Insight Topics:
