Del Monte Sauces Practically Cook Themselves in These Ads

By: Gil Haddi - Published: Aug 12, 2013 • References: delmonte & ibelieveinadv
To demonstrate a perfect visual of the statement written on the posters "You do the cooking, we make it delicious," the Del Monte sauces adverts feature surreal images of miniature chefs sticking out of cans of sauce.

The cooks in the ads seem perfectly content to let the sauce do its work, especially with the assurance that a professional will take over and make each dish as flavorful and delicious as they might expect from restaurant fare. Simplicity is key in these print ads as they clearly imply that all the consumer has to do is cook rice or pasta and stir in the sauce with no need to add anything else.

This ad shows that Del Monte sauces make for easy and delicious cooking. Stats for Canned Chef Campaigns Trending: Older & Warm
Research: 6,672 clicks in 145 w
Interest: 3 minutes
Concept: Del Monte Sauces
Related: 61 examples / 47 photos
Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: nutrition-boosting kitchen tools, ingenious rice packaging, and holographic chef projectors.