The Land Rover Above and Beyond ad campaign shows just how far out this impressive vehicle can go. So far that you would never want to get ousted by the driver. As the print ads read, "Annoying a Land Rover driver will get you nowhere," literally. In this case, a Barbie girlfriend, little boy and sports fans are left in some rocky mountain range with no civilization in sight.
Conceived and executed by the Young & Rubicam ad agency based in Berlin, Germany, the Land Rover Above and Beyond ad campaign was art directed by Bernd Claussen with creative direction by Michael Johne and Caspar Heuss. It is interesting to note that the car is not present at all in any of the ads. The images were shot by Markus Mueller.
Stats for Stranded Automobile Ads
Trending: Older & Average
Research: 3,966 clicks in 144 w
Interest: 1.3 minutes
Concept: Land Rover Above And Beyond
Related: 38 examples / 29 photos
Segment: Neutral, 18-55
Comparison Set: 14 similar articles, including: trojan horse-inspired ads, creepy toy comeback ads, and watercolor animal ads.
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