Superstar

The Land Rover Above and Beyond Campaign Involves Annoying Passengers

By: Meghan Young - Published: Aug 13, 2013 • References: yr and ibelieveinadv
The Land Rover Above and Beyond ad campaign shows just how far out this impressive vehicle can go. So far that you would never want to get ousted by the driver. As the print ads read, "Annoying a Land Rover driver will get you nowhere," literally. In this case, a Barbie girlfriend, little boy and sports fans are left in some rocky mountain range with no civilization in sight.

Conceived and executed by the Young & Rubicam ad agency based in Berlin, Germany, the Land Rover Above and Beyond ad campaign was art directed by Bernd Claussen with creative direction by Michael Johne and Caspar Heuss. It is interesting to note that the car is not present at all in any of the ads. The images were shot by Markus Mueller.