The Radar for Good is a new app from Coca Cola Romania that alerts users when volunteer opportunities are near. According to PSFK, "Radar For Good scans your location and brings up NGO’s, soup kitchens, orphanages, or libraries that want help right now."
Many corporations are trying to incorporate social good initiatives into various marketing schemes, and Coke is no different. This app is ideal for helping out businesses and people in the local area, while also branding Coke as a helpful company. McCann Bucharest helped Coke with the idea and execution of the app, so hopefully it will catch on and locals will see an increase in the volunteers walking through the door. Either way for Coke, it positions the company as an entity that tries to improve the world while promoting the brand.
Stats for Volunteer-Notifying Apps
Trending: Older & Average
Research: 865 clicks in 111 w
Interest: 0.5 minutes
Concept: Radar For Good
Related: 57 examples / 44 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: ugly holiday sweater creators, rainbow arched drink displays, and stemware-inspired cups.
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