Rebranded Green

Recognizing a need to stay relevant, brands incite eco-conscious makeovers

Implications - The high instance of eco-conscious products flooding the market is placing increased stress on household name brands to a point that many are adapting with complete rebranding initiatives to stay competitive against new players. Putting usability and simplicity front and center, brands are appealing to eco-conscious consumers with brand familiarity that promises dependable results and accountability.
SCORE: 5.1
Mild Top 6 Examples: 17,673 Total Clicks Oct 13 - Feb 14
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DEMOGRAPHICS
Coffee Chain Guerilla Gardening - The Starbucks Seedpod by Freddie Jordan Shows Sustainable Future
SCORE: 6.1
Warm 5,206 Clicks Pub: Dec 18, 13
Coffee Chain Guerilla Gardening
The Starbucks Seedpod by Freddie Jordan Shows Sustainable Future
The Starbucks Seedpod is a design concept that revolves around the coffee chain’s sustainable policy. Envisioning what that policy might entail in 2025, the Starbucks Seedpod was born. It is... [More]
Upcycled Hotel Linen Bags - The Marriott Bed Linen Tote Turns Old Sheets into New Totes
SCORE: 5.4
Warm 3,064 Clicks Pub: Oct 21, 13
Upcycled Hotel Linen Bags
The Marriott Bed Linen Tote Turns Old Sheets into New Totes
Those staying in British Marriott hotels can now take their sheets home with them (sort of) thanks to the Marriott Bed Linen Tote. This upcycled tote is made entirely out of bed sheets that the... [More]
Eco-Friendly Four-Engine Autos - The New 2015 Honda Fit Generation is a Four-Engine Green Car
SCORE: 4.6
Mild 3,089 Clicks Pub: Jan 17, 14
Eco-Friendly Four-Engine Autos
The New 2015 Honda Fit Generation is a Four-Engine Green Car
In light of the 2015 North American International Auto Show located in Detroit, the new 2015 Honda Fit has been revealed and showcased. The redesigned car anticipates significant improvements and... [More]
Refillable Stainless Steel K-Cups - The Ekobrew Elite Cup is Environmentally Consious
SCORE: 5.1
Mild 2,598 Clicks Pub: Jan 21, 14
Refillable Stainless Steel K-Cups
The Ekobrew Elite Cup is Environmentally Consious
Coffee brewers such as Keurig or Tassimo machines may have brought gourmet beverages a step closer into the home, but their single-serve status rubs many people the wrong way; that can all change... [More]
Slimming LED Light Bulbs - Phillips Introduces Energy Effiecent SlimStyle Light Bulbs
SCORE: 4.3
Mild 1,785 Clicks Pub: Jan 6, 14
Slimming LED Light Bulbs
Phillips Introduces Energy Effiecent SlimStyle Light Bulbs
Light bulbs just got flatter with the Phillips SlimStyle light bulbs. These flat light bulbs being introduced are said to be more energy-saving, longer lasting and have the same brightness as a... [More]
Biodegradable Champagne Sheaths - Naturally Clicquot is an Eco-Friendly Champagne Bottle Packaging
SCORE: 4.5
Mild 1,931 Clicks Pub: Oct 19, 13
Biodegradable Champagne Sheaths
Naturally Clicquot is an Eco-Friendly Champagne Bottle Packaging
French designer C├ędric Ragot developed an innovative champagne bottle packaging for Veuve Clicquot that is made of potatoes and recycled paper, making it completely biodegradable. Part of the... [More]