Hotels evolve to offer the opposite experience than what’s expected
Implications - As new heights for luxury begin to peak around the world, consumers are beginning to revert to craving an experience unlike any other, which is something that a variety of hotels are accommodating to with rooms designed for the opposite of relaxation. With a masochistic style of design, the suites offer a lifestyle as opposed to a relaxing stay and satisfy a desire for a rich, realistic experience by millennial travelers. This denotes a shift towards clientele that crave sensory stimulation and realistic experiences during vacations, as a lack of realism in life pushes them to want the explicit.
Trend Themes
1. Reactionary Hotels - Hotels curate experiences designed to be the opposite of relaxation, satisfying a desire for realism and sensory stimulation.
2. Experiential Lodging - Hotels offer experiences that immerse guests in extreme scenarios, from simulated prisons to creepy horror pop-ups, for the thrill of adventure.
3. Eco-friendly Hotels - Hotels incorporate sustainable materials and practices, including the repurposing of discarded materials, for unique and resource-efficient lodging.
Industry Implications
1. Hospitality - Innovative lodging experiences offer a unique selling point for attracting guests looking for unconventional retreats.
2. Tourism - Tourism sectors can offer an immersive experience to travelers seeking unique, off-the-beaten-path stays.
3. Sustainability - Hotels drive demand for sustainable practices, utilizing recycled or repurposed materials to create a unique eco-friendly experience for guests.
4 Featured, 35 Examples:
511,397 Total Clicks
Date Range:
Feb 13 — Feb 14
Trending:
Warm
Consumer Insight Topics:
