Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Fairtrade Chic Drinks

Lemonaid Beverages and ChariTea Look Cool, Pay Farmers Fairly

— December 5, 2011 — Social Good
Launched with a fun play on words, ChariTea & LemonAid are part of a German social enterprise called Lemonaid Beverages, which is fueled by the sale of healthy bottled beverages. The Hamburg-based social business sells a variety of sugar-free, fair trade, organic drinks and donates a portion of the proceeds to support social, educational and medical projects in South Africa, Sri Lanka and Paraguay.

ChariTea & LemonAid Beverages was launched when high school friends Jakob Berndt and Paul Bethke quit their day jobs to launch a social venture that would not only let them explore their entrepreneurial sides, but also allow them to give back and do some good. Jakob, who had worked at Hamburg-based ad agency Jung von Matt, brings his creative talents to the enterprise, while Paul brings his experience as a development aid worker.

ChariTea and LemonAid Beverages are currently being sold at chic supermarkets in Europe, as well as in bars and restaurants either on their own, or as a mix for alcohol. As seen in the gallery, the drinks are packaged in beautiful bottles, and the founders ensure that the proceeds help offer fair wages to the farmers who harvest the ingredients.

“We, the founders of LemonAid, do not want to just sell lemonade," they explain. "But drinking to change the world, a little at least. That is why we gave up our jobs in the advertising and food industry and started to mix a truly sustainable lemonade. First while traveling in Sri Lanka, then in a small kitchen in the 'Karoviertel,' today a small organic company based in Southern Germany helps us.”

The ChariTea website also highlights a number of other European social business projects, including the Wonderbag, NaWaRo Berlin bamboo bicycles, Supergas bio-energy from Copenhagen, eco-friendly search engine Ecosia, and Guerilla Gardening.

Contact Information
Charitea website
Charitea on Facebook
Trend Themes
1. Fair Trade Beverages - Opportunity for companies to create fair trade beverages that support social, educational, and medical projects.
2. Social Enterprise - Growing trend of social enterprises that combine business and social impact.
3. Sustainable Packaging - Demand for beautifully packaged and eco-friendly beverage products.
Industry Implications
1. Beverage Industry - Disruptive innovation potential in the beverage industry to develop fair trade and socially responsible products.
2. Social Impact Sector - Opportunities for social enterprises to create sustainable business models that support social causes.
3. Packaging Industry - Innovative packaging solutions are needed to meet the demand for sustainable and aesthetically pleasing beverage packaging.
2.8
Score
Popularity
Activity
Freshness