Toyota's 'Don't Shoot and Drive' Instagram Ad Puts Filters on Wrecks

By: Laura McQuarrie - Published: Oct 26, 2013 • References: creativecriminals
This clever 'Don't Shoot and Drive' ad comes from Toyota. At a first glance, this poster just seems to be a picture of a car shown with a bunch of different Instagram filters applied to it. Below each photo is the name of the Instagram filter used on the photo.

But when you look closer, you'll see that the car depicted in each one of the square photographs has been totalled in a collision. The minimal campaign implies that users should not be distracted by taking pictures on their cell phones while driving.

The ad is a simple but powerful one created by Marketway/Publicis of Cyrpus and it makes its point quite clearly, reiterating its message on the bottom of the poster -- don't shoot and drive. Stats for Insta-Wreckage Auto Ads Trending: Older & Buzzing
Research: 9,187 clicks in 134 w
Interest: 0.7 minutes
Concept: Dont Shoot And Drive
Related: 78 examples / 60 photos
Segment: Males, 18-35
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