"Don't text and drive" is a message that should be drilled into drivers' heads. For this series of advertisements, Ogilvy Cape Town created posters for Volkswagen to keep this message ever-present in the minds of cellphone owners.
The ads make reference to the autocorrect feature on the iMessage chat. Sometimes words are suggested if a spelling error is made. These ads take a darker twist on the autocorrect concept, changing a text like "I'll be there in a while" to "I'll be there in a wheelchair." This is a grim reminder of the lifelong repercussions that could happen if you divert your attention away from the road. The campaign is simple and a powerful way to communicate the "don't text and drive" message to drivers prone to distractions.
Stats for Autocorrect Automobile Safety Ads
Trending: Older & Mild
Research: 3,993 clicks in 147 w
Interest: 1 minutes
Concept: Dont Text And Drive
Related: 72 examples / 55 photos
Segment: Males, 12-35
Comparison Set: 26 similar articles, including: bug-like car sculptures, iconic updated concept cars, and helicopter-inspired concept cars.
Autocorrect Automobile Safety Ads
More Stats +/-
Iconic Updated Concept Cars
Bug-Like Car Sculptures
Helicopter-Inspired Concept Cars
Curiously Dismantled Installations
Shoulder-Poking Car Ads