Stylish Bug Disguises

The Bikkel Deluca is a Volkswagen Beetle Done Up as an Exotic Roadster

You would never know that the Bikkel DeLuca is actually a Volkswagen Beetle at first glance. The Dutch car company, Bikkel Sportscars, created the DeLuca for those who want to experience what its like to own a stylish roadster without actually having to put down the cash for said roadster. The Bikkel DeLuca weighs in at an uber-light 992 pounds and has between 90 and 130 horsepower.

Bikkel Sportscar has taken a creative approach with the ordering of the DeLuca. Customers can buy the Beetle-based version for $8,800 or they can supply another donor car and the company will take care of the rest. Customers who like building kit cars can order all the parts needed to build the Bikkel DeLuca online along with an instructional DVD and a complete building manual.

Electric Kit Cars
There is an opportunity for disruptive innovation in the electric vehicle industry by offering affordable and customizable electric kit cars.
Lightweight Roadsters
The automotive industry can explore the market for lightweight roadsters that offer the experience of owning a stylish sports car without the high price tag.
Creative Car Customization
There is potential for disruptive innovation in the car customization industry by providing creative options to transform existing car models into unique and stylish vehicles.

Sectors Adopting This

Automotive
The automotive industry can explore opportunities in providing affordable and customizable electric kit cars to cater to the growing demand for eco-friendly and personalized transportation.
Electric Vehicle
The electric vehicle industry can capitalize on the trend of lightweight roadsters to offer consumers an affordable and eco-friendly alternative to traditional sports cars.
Car Customization
The car customization industry has the potential for disruptive innovation by offering creative options and resources for transforming existing car models into unique and stylish vehicles.
SCORE
1.7 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial
  • Gen X (primary audience)
POPULARITY
Popularity 18%
Activity 26%
Freshness 8%

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