Faux Naturel Branding

Using nature as a muse, brands utilize organics to freshen perceived image

Implications - Moving away from passive forms of packaging, brands are opting for a more blatant approach to product design that takes on natural imagery for dramatic effect. Often holding little actual natural connection, the designs help to give a youthful boost to stale brands by speaking to consumers inherent orientation towards organic design.
SCORE: 4.8
Warm Top 5 Examples: 48,927 Total Clicks Mar 13 - Feb 14
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DEMOGRAPHICS
Consumer Insight Topics: Art & DesignMarketingDesignBranding
Stony Scent Branding - BARB Fragrance Packaging Embodies a Rugged Image to Appeal to Men
SCORE: 6.3
Hot 12,153 Clicks Pub: Jan 30, 14
Stony Scent Branding
BARB Fragrance Packaging Embodies a Rugged Image to Appeal to Men
Winning men over with merchandizing can require different methods to those used on women and BARB fragrance packaging demonstrates this difference. While an organic image will often appeal to the... [More]
Pebbly Polish Branding - S-Tone Nail Polish Packaging Embodies the Organic Beauty of River Rocks
SCORE: 5
Warm 6,912 Clicks Pub: Nov 6, 13
Pebbly Polish Branding
S-Tone Nail Polish Packaging Embodies the Organic Beauty of River Rocks
While brand identity designers are inevitably always looking to make products look attractive in some sense, the notion of creating a beautiful image is of the utmost importance for women’s... [More]
Literal Coffee Packaging - This Packaging Has a Coffee Bean Shape
SCORE: 4.7
Warm 15,322 Clicks Pub: Dec 22, 13
Literal Coffee Packaging
This Packaging Has a Coffee Bean Shape
Brandbox Creative Agency prides itself for producing one of the most exciting and creative packages to come from Uzbekistan region. Bookcafe Blend Ground Coffee is a local brand that has sprang from [More]
Germinating Juice Branding - Fruit Puree Packaging Mimics the Anatomy of its Primary Ingredient
SCORE: 3.7
Mild 10,280 Clicks Pub: Mar 26, 13
Germinating Juice Branding
Fruit Puree Packaging Mimics the Anatomy of its Primary Ingredient
It can be a bit of a stretch for young children to understand the relationship between solid foods and their liquid products, but Natural Fruit Puree packaging makes the connection clearer. The... [More]
Geometric Jungle Branding - The La Panthere Fragrance by Cartier Features Bold Design Details
SCORE: 4.1
Mild 4,260 Clicks Pub: Jan 24, 14
Geometric Jungle Branding
The La Panthere Fragrance by Cartier Features Bold Design Details
Launching in March of 2014, La Panthere, Cartier’s newest fragrance for women features a fierce and animalistic bottle design. This panther-shaped perfume packaging draws one in with a sleek and... [More]