To promote its 2012 Jetta GLI, Volkswagen has launched a campaign called 'Fast vs. Fast,' in which the new car model is pitted against the world's fastest people, such as the world's fastest speed talker and the world's fastest Rubick's Cube solver.
The campaign comprises a series of commercials in which the 2012 Jetta GLI has to complete one lap around a track before the other person can finish what they're doing. In this particular video, the car must finish the lap before speed talker Fran Capo finishes reading the Gettysburg Address while buckled in the car. The person driving the car is Eric Norris -- Chuck Norris' youngest son -- who is a professional driver and stuntman.
In the end, the 2012 Jetta GLI comes out the winner -- although it must be noted that the people probably weren't able to perform their best while sitting in a rapidly moving car. Nonetheless, the Volkswagen's Fast vs. Fast campaign is still a great way to promote the car's speediness and 200 horse power engine!
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Trending: Older & Chilly
Research: 484 clicks in 199 w
Interest: > 3 minutes
Concept: 2012 Jetta Gli
Related: 104 examples / 80 photos
Segment: Neutral, 18-55
Comparison Set: 38 similar articles, including: shuttered car concepts, apocalyptic auto ads, and pint-sized power cars.
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