Realvertising

Realistic portrayals in ads use authenticity to connect with consumers
Implications - Ad campaigns that depict reality, either through the portrayal of raw emotion or lack of slick post-production editing, are connecting with consumers because they make an authentic connection. Realvertising brings tangible elements of everyday life into what have traditionally been polished portrayals of fantasy.
SCORE: 3.5
Mild Top 6 Examples: 35,143 Total Clicks Feb 09 - Oct 09
Popularity
Activity
Freshness
DEMOGRAPHICS
Viral Real-Life Commercials - Verizon Network Heads to the Slopes to Flash Mob a Snowboarder
SCORE: 5.6
Warm 7,954 Clicks Pub: Feb 7, 09
Viral Real-Life Commercials
Verizon Network Heads to the Slopes to Flash Mob a Snowboarder
Many of us have seen the ubiquitous Verizon Wireless commercials that show Paul Marcarelli as a Test Man walking around with the Verizon network entourage in tow. This flash mob guerrilla ad places Marcarelli… [More]
Heart-Rending Real-Life Ads - Breast Cancer Awareness Commercial Evokes Genuine Emotions
SCORE: 5.2
Warm 8,731 Clicks Pub: Apr 1, 09
Heart-Rending Real-Life Ads
Breast Cancer Awareness Commercial Evokes Genuine Emotions
This truly heartfelt commercial for breast cancer is based on a true story. The commercial begins with Maria Elizabeth walking out of a doctor’s office crying hysterically. We later find out that the reason… [More]
Unscripted Commercials - 'Drive One' Campaign Gives 'One More Reason' to Drive a Ford
SCORE: 4.6
Mild 3,078 Clicks Pub: Oct 11, 09
Unscripted Commercials
'Drive One' Campaign Gives 'One More Reason' to Drive a Ford
Ford is taking a new tactic in its 'Drive One' campaign with the addition of unscripted TV spots called 'One More Reason.' The ads attempt to showcase genuine feedback from Ford drivers, featuring their… [More]
Paparazzi Shots as Ads - Mary-Kate Olsen Is A Real-Life Fashion Mannequin
SCORE: 2.7
Mild 7,112 Clicks Pub: Mar 9, 09
Paparazzi Shots as Ads
Mary-Kate Olsen Is A Real-Life Fashion Mannequin
With high-profile actress Mary-Kate Olsen being seen everywhere, designers have been flocking to the diminutive fashion dynamo to showcase their wares. The little pixie is like a true living mannequin,… [More]
Psychological Career Commercials - CareerBuilder Ad Shows Top Reasons to Change Jobs
SCORE: 1.6
Mild 3,916 Clicks Pub: Feb 23, 09
Psychological Career Commercials
CareerBuilder Ad Shows Top Reasons to Change Jobs
I missed this CareerBuilder ad from the 2009 Super Bowl. It gives some of the top warning signs that it’s time to change jobs using a psychological approach. According to the CareerBuilder ad, if you hate… [More]
Awkward Announcement Videos - Crest Commercials Show You Can Say Anything With a Smile
SCORE: 1.2
Untested 4,352 Clicks Pub: Jun 24, 09
Awkward Announcement Videos
Crest Commercials Show You Can Say Anything With a Smile
Saatchi & Saatchi have created a new line of commercials for Crest that are sure to put a smile on your face. The smile commercials by Saatchi & Saatchi show three men in three different awkward situations.… [More]