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Realvertising

Realistic portrayals in ads use authenticity to connect with consumers

Implications - Ad campaigns that depict reality, either through the portrayal of raw emotion or lack of slick post-production editing, are connecting with consumers because they make an authentic connection. Realvertising brings tangible elements of everyday life into what have traditionally been polished portrayals of fantasy.
Trend Themes
1. Authenticity - The trend of depicting reality, through raw emotions or lack of post-production editing, connects with consumers because it makes an authentic connection.
2. Unscripted Ads - Ford's 'Drive One' unscripted ads campaign featured actual customer reviews of their products, enhancing the company's authenticity and gaining consumer trust.
3. Heartfelt Ads - Advertisements that tell heartfelt stories and evoke genuine emotions, such as Base Propaganda's breast cancer awareness commercial, become memorable and engaging.
Industry Implications
1. Advertising - The advertising industry benefits from incorporating authenticity and emotion into their campaigns, creating memorable ads with genuine content.
2. Fashion - High-profile celebrity endorsements and paparazzi exposure, like Mary-Kate Olsen's collaboration with Alexander Wang, generate publicity and illustrate the power of strong branding.
3. Dental Care - Crest's smile commercials use humor and awkward situations to emphasize the importance of dental care, showcasing the impact of relatable and humorous marketing approaches.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 37 Examples:
648,159 Total Clicks
Date Range:
Feb 09 — Oct 09
Trending:
Average
Consumer Insight Topics:

Featured Examples

Viral Real-Life Commercials
Viral Real-Life Commercials
Verizon Network Heads to the Slopes to Flash Mob a Snowboarder
Many of us have seen the ubiquitous Verizon Wireless commercials that show Paul Marcarelli as a Test Man walking around with the Verizon network entourage in tow. This flash mob guerrilla ad places Marcarelli… MORE
Heart-Rending Real-Life Ads
Heart-Rending Real-Life Ads
Breast Cancer Awareness Commercial Evokes Genuine Emotions
This truly heartfelt commercial for breast cancer is based on a true story. The commercial begins with Maria Elizabeth walking out of a doctor’s office crying hysterically. We later find out that the reason… MORE
Unscripted Commercials
Unscripted Commercials
'Drive One' Campaign Gives 'One More Reason' to Drive a Ford
Ford is taking a new tactic in its 'Drive One' campaign with the addition of unscripted TV spots called 'One More Reason.' The ads attempt to showcase genuine feedback from Ford drivers, featuring their… MORE
Paparazzi Shots as Ads
Paparazzi Shots as Ads
Mary-Kate Olsen Is A Real-Life Fashion Mannequin
With high-profile actress Mary-Kate Olsen being seen everywhere, designers have been flocking to the diminutive fashion dynamo to showcase their wares. The little pixie is like a true living mannequin,… MORE
Psychological Career Commercials
Psychological Career Commercials
CareerBuilder Ad Shows Top Reasons to Change Jobs
I missed this CareerBuilder ad from the 2009 Super Bowl. It gives some of the top warning signs that it’s time to change jobs using a psychological approach. According to the CareerBuilder ad, if you hate… MORE
Awkward Announcement Videos
Awkward Announcement Videos
Crest Commercials Show You Can Say Anything With a Smile
Saatchi & Saatchi have created a new line of commercials for Crest that are sure to put a smile on your face. The smile commercials by Saatchi & Saatchi show three men in three different awkward situations.… MORE

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