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Virtual Globetrotting
Realvertising
Experiential Tourism
Wordvertising
Vending Ubiquity (UPDATE)
Relaxation Recycled
Touchnology
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Practical Fashionability
Mainstream Hipster
Techcessories
Mind Control Gaming
Voice Control
Vintage Ethics
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Robot Relationships
Urban Gardening (UPDATE)
Form Over Food
Shortened Social Standards
Androidoration
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Esoteric Cuisine
Crowdsourced Campaigns
Parodying Retro
Cottage Creatives
Crowdvertising
Golden Goods
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Realvertising
Realistic portrayals in ads use authenticity to connect with consumers
Implications - Ad campaigns that depict reality, either through the portrayal of raw emotion or lack of slick post-production editing, are connecting with consumers because they make an authentic connection. Realvertising brings tangible elements of everyday life into what have traditionally been polished portrayals of fantasy.
| Score: 4.1 |
Mild
Top 6 Examples:
Date Range:32,702 Total Clicks Feb 09 - Oct 09 |
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Featured Examples | |||||||||||
Viral Real-Life CommercialsVerizon Network Heads to the Slopes to Flash Mob a SnowboarderMany of us have seen the ubiquitous Verizon Wireless commercials that show Paul Marcarelli as a Test Man walking around with the Verizon network entourage in tow. This flash mob guerrilla ad places Marcarelli… [More] |
Heart-Rending Real-Life AdsBreast Cancer Awareness Commercial Evokes Genuine EmotionsThis truly heartfelt commercial for breast cancer is based on a true story. The commercial begins with Maria Elizabeth walking out of a doctor’s office crying hysterically. We later find out that the reason… [More] |
Unscripted Commercials'Drive One' Campaign Gives 'One More Reason' to Drive a FordFord is taking a new tactic in its 'Drive One' campaign with the addition of unscripted TV spots called 'One More Reason.' The ads attempt to showcase genuine feedback from Ford drivers, featuring their… [More] | |||||||||
Paparazzi Shots as AdsMary-Kate Olsen Is A Real-Life Fashion MannequinWith high-profile actress Mary-Kate Olsen being seen everywhere, designers have been flocking to the diminutive fashion dynamo to showcase their wares. The little pixie is like a true living mannequin,… [More] |
Psychological Career CommercialsCareerBuilder Ad Shows Top Reasons to Change JobsI missed this CareerBuilder ad from the 2009 Super Bowl. It gives some of the top warning signs that it’s time to change jobs using a psychological approach. According to the CareerBuilder ad, if you hate… [More] |
Farting Cowboy CommercialsThe Gas Safe Register ShowsThe Gas Safe Register has created this simple and humorous TV advert to spread the word.
I learned some valuable facts from this video, principally that it is illegal for anybody to fit a gas appliance… [More] | |||||||||
